Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster
In this interview with Kurt, you'll learn:
the importance and impact of novelty
the effectiveness of combining community building with media creation and product launches
the offer that got people's attention on Black Friday / Cyber Monday
how to stand out online
just how successful ROA is on SMS
the importance of knowing you're not necessarily your own best customer
the key to competing with the big brands
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.