How coaches and speakers actually get discovered now
Your website ranks for your name. The problem is, nobody who'd hire you is searching your name.
They're searching your topic — or asking AI who to hire. If you're not the answer to that search, your site isn't working, no matter how polished it looks. So how do coaches and speakers actually get discovered now?
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac talks with Benas Leonavicius, founder of Avium, a search and AI visibility expert for people instead of companies. They dig into why ranking for your name is useless, why AI search is easier to win than everyone…
The skinny
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