The Importance of Personalization in Online Marketing with Jason Resnick
In this interview with Jason, we cover:
How Jason got his start in eCommerce
His journey with WooCommerce
The importance of personalization in online marketing
Why one of the first things Jason does with his clients is ask them what their customer journey is
Helping his clients identify their sales cycle
Nurturing customers through email
The importance of picking the right lead magnet
Using lead scoring
Launch style funnels vs evergreen funnels
How to make your marketing stand out in a crowded space
The value of putting yourself through your own funnels
Connect with Jason
@rezzz on Twitter…
The skinny
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