The new retention playbook for repeat purchases
Is your retention making or breaking your lifetime revenue?
After the first purchase, most e-commerce brands go quiet — or start blasting discount codes. But the brands that win long-term treat every purchase as the beginning of a relationship, not the end of one.
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Ishita Agarwal — founder of Tapp — to dig into why retention is the biggest untapped lever in business, why CAC math is breaking for most brands, and what it actually looks like to turn one-time buyers into loyal fans.
What you'll discover:
Why…
The skinny
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