Data driven lead generation & sales funnels with Brent Weaver
In this episode of Data Beats Opinion, Brent and Keith discuss:
Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortable
How to decide when a marketing campaign isn't working
What your weekly scorecard should look like and why it's important to have this data
Drilling your goals down to one simple idea that your team can rally behind
Using data to help clients decide on where to focus their energy first
Risk tolerance, monthly spend threshold and deciding when to move on what the data is telling you
The…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.