Shows / PPC with YRV Dynamics: the Google Ads Experts
PPC with YRV Dynamics: the Google Ads Experts
Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients…
Episodes
PPC with YRV Dynamics: the Google Ads ExpertsAdd to Cart, No Purchase? Turn ATC Abandonment into Purchases
Black Friday and Cyber Monday bring some of the most motivated shoppers of the year. Discounts, free shipping, and limited-time promotions encourage purchases…
PPC with YRV Dynamics: the Google Ads ExpertsIs America Turning Against AI? The Political Shift PPC Experts Can't Ignore
Could artificial intelligence have played a role in this week's Democratic election victories? And what does the growing concern over AI-driven layoffs mean…
PPC with YRV Dynamics: the Google Ads ExpertsGoogle Ads CPC Doubled? Fix These Issues Before Raising Bids
Yesterday, your Google Ads cost per click was $2. Today, it's $4. Same campaign, same keywords, same budget. So what happened? In this episode of PPC with YRV…
PPC with YRV Dynamics: the Google Ads ExpertsReddit's Login Crackdown: AI Scraping, PPC, and Moderator Power
Reddit is changing how users access its platform, and the implications could extend far beyond simply requiring people to log in. In this episode of PPC with…
PPC with YRV Dynamics: the Google Ads ExpertsA PPC Horror Story: Working With People I Never Saw
In this special Halloween-inspired episode of PPC with YRV Dynamics, Yousaf Yunes shares one of the strangest experiences of his PPC career: working with a…
PPC with YRV Dynamics: the Google Ads ExpertsYour Landing Page Answers Everything Except “Why Choose You?”
Your landing page may explain what you do, list your services, show a contact form, and tell visitors to get in touch. But does it clearly answer the most…
PPC with YRV Dynamics: the Google Ads ExpertsQA Is Not a Checkbox: How I Review Google & Meta Campaigns Before Launch
QA might not be the most exciting part of paid media, but it can be one of the most important. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks…
PPC with YRV Dynamics: the Google Ads ExpertsChatGPT Ads vs. Google AI Mode: Who Will Own the Buying Conversation?
What happens when customers stop typing individual searches and start having entire buying conversations with AI? In this episode of PPC with YRV Dynamics…
PPC with YRV Dynamics: the Google Ads Experts1,000 AI Changes Don’t Mean Better Google Ads Performance
Are you improving your Google Ads campaigns—or changing them so often that you can’t tell what’s working? In this episode of PPC with YRV Dynamics, Yousaf…
PPC with YRV Dynamics: the Google Ads ExpertsDoes Manual CPC Still Work? Follow the Customers, Not Just the Clicks
A lower cost per click looks great on a dashboard—but what happens after someone clicks? In this episode of PPC with YRV Dynamics, Yousaf Yunes revisits cost…
PPC with YRV Dynamics: the Google Ads ExpertsYour Client Has AI. Why Do They Still Need You?
AI is changing PPC—and the value of the expert behind the campaigns. Are you evolving from button pusher to media buyer, strategist, and ultimately, revenue…
PPC with YRV Dynamics: the Google Ads Experts2027 Is War: Take More Ground and Grow Your Agency
Is your agency positioned to grow—or leaving the door open for someone else to take your business? In this episode of PPC with YRV Dynamics, Yousaf Yunes makes…
PPC with YRV Dynamics: the Google Ads ExpertsPMax’s “Other Search Terms”: Where 60% of Our Conversions Were Hiding
Why would a PMax campaign’s “Other search terms” bucket deliver some of its most efficient conversions? In this episode of PPC with YRV Dynamics, Yousaf Yunes…
PPC with YRV Dynamics: the Google Ads ExpertsLTV Discussion: Find More Customers Who Buy Again—and Spend More
Two customers click your Google ad and each spends $100. One never returns. The other buys five more times. Their first orders look identical—but their value…
PPC with YRV Dynamics: the Google Ads ExpertsIs Agentic AI Killing SaaS? What Business Owners Need to Know
Are you paying for another software subscription when AI could help you get the work done with tools you already use? In this episode of PPC with YRV Dynamics…
PPC with YRV Dynamics: the Google Ads ExpertsYou’re Getting Conversions. Why Aren’t You Getting Customers?
Your Google Ads dashboard shows 40 conversions, but your sales team reports only two customers. What happened to everyone else? In this episode of PPC with YRV…
PPC with YRV Dynamics: the Google Ads ExpertsUpwork Increasing Fees Another 5%
How much are you willing to spend chasing a client before you start questioning the return? In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his…
PPC with YRV Dynamics: the Google Ads ExpertsPROAS Explained: What Your Ad Spend Actually Leaves You
Strong sales numbers don’t always mean strong profits. What actually remains after product costs, fulfillment, shipping, and advertising? In this episode of…
PPC with YRV Dynamics: the Google Ads ExpertsCOGS: Why a 5X ROAS Doesn’t Tell the Whole Story
Your ads generated $10,000 in sales on $2,000 in ad spend. That’s a 5X ROAS—but how much money does your business actually keep? In this episode of PPC with…
PPC with YRV Dynamics: the Google Ads ExpertsCAC Explained: What Does It Really Cost to Acquire a New Customer?
In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down Customer Acquisition Cost, or CAC, and why it’s one of the most important numbers in…
PPC with YRV Dynamics: the Google Ads Experts15 Conversions Might Be Enough: Google Ads Learning Explained
In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down one of the most common questions in Google Ads: how many conversions does a campaign really…
PPC with YRV Dynamics: the Google Ads ExpertsBefore You Pay $1,000 for a Meta Ads Course, Yousaf Has Some Advice
There are more people than ever trying to break into paid advertising — and plenty of courses promising to get you there fast. In this episode of PPC with YRV…
PPC with YRV Dynamics: the Google Ads ExpertsBreaking Down Someone’s Performance Marketing Interview with Yousaf Yunes
In this episode of PPC with YRV Dynamics, Yousaf Yunes discusses questions from someone’s performance marketing interview and shares how he would approach…
PPC with YRV Dynamics: the Google Ads ExpertsBuying a $2M Agency in 2026: What I’d Check First
In this episode of PPC with YRV Dynamics, I break down a question that a lot of agency owners and buyers are going to be asking in 2026: Is buying a digital…
PPC with YRV Dynamics: the Google Ads ExpertsGoogle Ads ROAS Dropped? 10 Things to Check Before You Panic
When Google Ads ROAS suddenly drops, the worst thing you can do is start changing everything without knowing what actually caused it. In this episode of PPC…
PPC with YRV Dynamics: the Google Ads ExpertsShopify Optimizations for Google Ads: Part Duex
Getting traffic, Add to Carts, and even checkout starts from Google Ads — but still not enough Shopify purchases? In this episode of PPC with YRV, Yousaf Yunes…
PPC with YRV Dynamics: the Google Ads ExpertsGoogle Ads Getting Clicks but No Sales? Check These 5 Shopify Funnel Problems
Getting traffic from Google Ads but not seeing enough Shopify sales? Before blaming the campaign, keywords, bidding strategy, or traffic quality, take a closer…
PPC with YRV Dynamics: the Google Ads ExpertsWhen an Upwork “Interview” Becomes Free Consulting
In this episode, I talk about why I’m becoming more cautious with Upwork and why freelancers and agencies need to pay attention to what they’re actually…
PPC with YRV Dynamics: the Google Ads ExpertsSEO Isn't Dead: Understanding AEO, GEO and the Future of Organic Search
In this episode of PPC with YRV, Yousaf Yunes breaks down the growing differences between SEO, AEO, and GEO and explains why SEO is not dead — it is simply…
PPC with YRV Dynamics: the Google Ads ExpertsThe Dark Side of Outsourced Outreach: What Agencies Need to Know
In this episode of PPC with YRV, Yousaf Yunes, founder of YRV Dynamics, talks about where the agency is heading as it approaches five years in business—and why…
PPC with YRV Dynamics: the Google Ads ExpertsAI Max vs. Exact and Phrase: When to Use Each in Google Ads
In this episode, Yousaf Yunes breaks down the evolving role of Google Search and explains where AI Max fits alongside exact and phrase match campaigns. Exact…
PPC with YRV Dynamics: the Google Ads ExpertsThe Future of Search Ads: Less Control, More AI, Bigger Questions
In this episode, Yousaf Yunes breaks down key takeaways from Google Marketing Live 2026, focusing on Gemini, AI Mode, AI Max for Search, and where Google Ads…
PPC with YRV Dynamics: the Google Ads ExpertsFreelance Marketplaces......the Usual Suspect
In this episode, Yousaf Yunes breaks down the changing reality of freelance marketplaces and whether they are still worth using for freelancers, agencies, and…
PPC with YRV Dynamics: the Google Ads ExpertsEvery PPC Expert Should Build Their Own Business
In this episode, Yousaf Yunes discusses what it really takes to start, grow and sustain your own business. Drawing from his journey of being laid off in 2022…
PPC with YRV Dynamics: the Google Ads ExpertsUpwork Has Become a Red Ocean for PPC Experts
Yousaf talks about the current state of Upwork for PPC freelancers and why the platform has become extremely difficult to break into. He explains that Upwork…
PPC with YRV Dynamics: the Google Ads ExpertsChatGPT Ads Are Here: What Happens Next
launching self-serve ads, the rise of agentic AI tools inside Meta and Google Ads, and why the industry is moving dangerously fast toward automation without…
PPC with YRV Dynamics: the Google Ads ExpertsHow to win PPC Clients in 2027
In this episode, Yousaf dives into one of the biggest questions in today’s market: how to get clients in a tough economy — especially with layoffs increasing…
PPC with YRV Dynamics: the Google Ads ExpertsWhen a Client Asks You to Help Your Competitor
Yousaf breaks down a strange and uncomfortable client offboarding situation that turned into an unexpected lesson on agency boundaries, competitor handoffs…
PPC with YRV Dynamics: the Google Ads ExpertsUpwork: Short Term vs Long Term
In this episode, I break down the reality of Upwork in 2026 — what it used to be I share my personal journey starting on Upwork — from working for $2/hour just…
PPC with YRV Dynamics: the Google Ads ExpertsHow Smart PPC Agencies Scale Their Retainers
In this episode, I break down one of the most important (and misunderstood) topics in agency growth: retainers and pricing evolution in PPC. I walk through how…
PPC with YRV Dynamics: the Google Ads ExpertsAI Bots Are Getting PPC Accounts Banned
In this episode, Yousaf delivers a blunt warning about one of the most dangerous trends in PPC today: using unauthorized AI tools and third-party bots to…
PPC with YRV Dynamics: the Google Ads ExpertsWhy PPC Clients Are Harder to Win in 2026
In this episode, Yousaf breaks down why getting PPC clients feels harder right now, even for experienced freelancers and agencies. He talks about what he’s…
PPC with YRV Dynamics: the Google Ads ExpertsThe Truth About Agentic AI in PPC Agencies
In this episode, Yousaf takes a hard look at the growing hype around agentic AI in PPC agencies and questions whether the promises match reality. Triggered by…
PPC with YRV Dynamics: the Google Ads ExpertsStop Reporting ROAS. Start Owning Revenue.
In this episode, Yousaf Yunes dives into one of the most overused — and misunderstood — metrics in paid media: ROAS. Sparked by a conversation with an agency…
PPC with YRV Dynamics: the Google Ads ExpertsPPC in the AI Era: From Media Buyer to Revenue Architect
In this episode, Yousaf Yunes shifts the conversation away from the cliché “AI is changing PPC” narrative and instead focuses on what PPC professionals must…
PPC with YRV Dynamics: the Google Ads ExpertsHow Smart PPC Agencies Win in the AI Era
In this episode, Yousaf breaks down the rise of agentic AI in PPC and what it actually means for agencies. He opens with insights into his podcast posting…
PPC with YRV Dynamics: the Google Ads ExpertsThe AI-Powered Google Ads Audit System for Lean Agencies
In this episode, Yousaf breaks down how performance marketers and small agencies can use AI—specifically ChatGPT—to streamline and improve Google Ads audits…
PPC with YRV Dynamics: the Google Ads ExpertsLow Impression Share Is Costing You Conversions
In this episode, Yousaf breaks down why impression share is one of the most overlooked — yet powerful — metrics in Google Ads, especially for local and brand…
- PPC with YRV Dynamics: the Google Ads Experts
Clicks Are Cheap: Why PPC Is Now a Conversion Game
In this episode, Yousaf breaks down one of the biggest blind spots in modern paid advertising: the obsession with clicks and CPC in a market where over 50% of…
PPC with YRV Dynamics: the Google Ads ExpertsConsultations vs Retainers: Stop Selling Yourself Short
In this episode, Yousaf breaks down a recurring issue in the agency world: consultation requests vs. retainer-based scaling. After receiving multiple…
PPC with YRV Dynamics: the Google Ads ExpertsAgentic AI: Power or Privacy Risk
In this episode, Yousaf dives into Agentic AI — autonomous AI systems that don’t just answer questions, but execute tasks on your behalf. From open-source bots…
PPC with YRV Dynamics: the Google Ads ExpertsWhy Most Podcast Guest Invites Are a Waste of Time
In this episode, Yousaf Yunes shares his real experiences with being invited onto multiple podcasts that turned out to be poorly run, misleading, or designed…
PPC with YRV Dynamics: the Google Ads ExpertsSometimes Google Search Isn’t Enough
Yousaf breaks down a key realization from managing multiple tourism and cruise clients: Google Search alone can’t consistently drive high-ticket sales anymore…
PPC with YRV Dynamics: the Google Ads ExpertsMost Attribution Tools Are Lying to You
In this episode, Yousaf breaks down the reality behind popular attribution platforms like Triple Whale, Northbeam, and Wicked Reports—and why they’re often…
PPC with YRV Dynamics: the Google Ads ExpertsExact & Phrase Match Still Wins in Local PPC
In this episode, Yousaf breaks down why “one-size-fits-all” paid media advice from big agencies often fails local businesses. He challenges the idea that smart…
PPC with YRV Dynamics: the Google Ads ExpertsYour Attention Is Your Most Valuable Asset
Yousaf breaks down why attention is your most valuable currency—especially early in your career—and why toxic business relationships deserve zero access to…
PPC with YRV Dynamics: the Google Ads ExpertsPPC Isn’t Hard — But Becoming an Expert Is
In this episode, Yousaf breaks down one of the most common misconceptions in paid media: the difference between learning PPC and actually becoming an expert…
PPC with YRV Dynamics: the Google Ads ExpertsI Accidentally Grew My LinkedIn to 920+ Followers
In this episode, Yousaf Yunes, founder of YRV Dynamics, breaks down how he quietly grew his LinkedIn following from roughly 400 to over 900 followers in just a…
PPC with YRV Dynamics: the Google Ads ExpertsPrice Your Agency Like a Professional, Not a Freelancer
In this episode, I break down one of the biggest mistakes agency owners make: undervaluing their work. We dive into how to think about pricing the right way —…
PPC with YRV Dynamics: the Google Ads ExpertsClicks to Customers: The Case for Single-Objective Campaigns
In this episode, I break down one of the most common mistakes I see in Google Ads accounts: trying to make one campaign do too many things. I explain why…