Latest / PPC with YRV Dynamics: the Google Ads Experts
Shopify Optimizations for Google Ads: Part Duex
Getting traffic, Add to Carts, and even checkout starts from Google Ads — but still not enough Shopify purchases?
In this episode of PPC with YRV, Yousaf Yunes of YRV Dynamics goes deeper into the Shopify conversion funnel and explains why advertisers need to look beyond the usual:
Product View → Add to Cart → Begin Checkout → Purchase
There are important steps in between that can tell you exactly where customers are getting stuck.
Yousaf breaks down why you should also pay attention to:
Payment method activity — are people reaching the payment stage and then abandoning?
Shipping information…
The skinny
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