Latest / PPC with YRV Dynamics: the Google Ads Experts
Stop Reporting ROAS. Start Owning Revenue.
In this episode, Yousaf Yunes dives into one of the most overused — and misunderstood — metrics in paid media: ROAS. Sparked by a conversation with an agency operator struggling to land work in a world where “campaign building” is increasingly automated, Yousaf makes a clear distinction: building campaigns is easy — scaling revenue is hard. And that’s where PPC professionals must evolve.
He explains how obsessing over ROAS, cost-per-click, and keyword tweaks keeps operators stuck in tactical execution instead of strategic growth. ROAS can be manipulated, misconfigured, inflated with branded…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.