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Latest / PPC with YRV Dynamics: the Google Ads Experts

You’re Getting Conversions. Why Aren’t You Getting Customers?

Your Google Ads dashboard shows 40 conversions, but your sales team reports only two customers. What happened to everyone else?

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the gap between generating leads and winning paying customers. A phone click, form submission, or quote request tells you someone took action—but understanding what happens next is where the real work begins.

We explore how conversion definitions, lead quality, sales follow-up, and booking friction affect your results. You’ll also learn why your CRM matters: connecting each inquiry to its campaign…

The skinny

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