Latest / PPC with YRV Dynamics: the Google Ads Experts
Low Impression Share Is Costing You Conversions
In this episode, Yousaf breaks down why impression share is one of the most overlooked — yet powerful — metrics in Google Ads, especially for local and brand campaigns.
He explains the difference between impression share, lost impression share (rank and budget), and how exact, phrase, and broad match impact visibility. The focus isn’t just “owning” keywords — it’s understanding which terms actually convert and then scaling them intelligently.
Yousaf emphasizes that high conversion rates combined with low impression share signal untapped growth potential. He shares practical benchmarks…
The skinny
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