Latest / PPC with YRV Dynamics: the Google Ads Experts
The Future of Search Ads: Less Control, More AI, Bigger Questions
In this episode, Yousaf Yunes breaks down key takeaways from Google Marketing Live 2026, focusing on Gemini, AI Mode, AI Max for Search, and where Google Ads may be heading next.
The discussion covers Google’s push toward AI-powered search, longer conversational queries, automated agents, and the growing shift away from traditional keyword control. Yousaf shares a practical PPC buyer’s perspective, questioning whether AI creative, agentic workflows, and broader automation are truly ready for serious performance marketing.
A major theme is the future of Search: exact match is feeling more like…
The skinny
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