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PPC in the AI Era: From Media Buyer to Revenue Architect
In this episode, Yousaf Yunes shifts the conversation away from the cliché “AI is changing PPC” narrative and instead focuses on what PPC professionals must become in the AI era. The central theme is clear: the future of PPC is revenue ownership. Rather than obsessing over cost-per-click or granular bid adjustments, Yousaf argues that elite operators must design revenue systems rooted in AOV (Average Order Value), LTV (Lifetime Value), margins, and conversion trade-offs.
He breaks down how PPC experts should analyze higher vs. lower AOV strategies, evaluate margin differences across product…
The skinny
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