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CAC Explained: What Does It Really Cost to Acquire a New Customer?
In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down Customer Acquisition Cost, or CAC, and why it’s one of the most important numbers in performance marketing.
CAC sounds simple: take your marketing spend and divide it by the number of first-time customers. But the real challenge is figuring out who those new customers actually are and which marketing channel deserves credit for bringing them in.
Yousaf explains the difference between CAC and CPA, along with blended CAC, channel CAC and campaign CAC. He also discusses why Shopify, your CRM or another first-party source should…
The skinny
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