QA Is Not a Checkbox: How I Review Google & Meta Campaigns Before Launch

PPC with YRV Dynamics: the Google Ads Experts · Oct 17, 2026 · 14m

QA might not be the most exciting part of paid media, but it can be one of the most important.

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the QA process he uses for Google Ads and Meta Ads—and why simply building a campaign and turning it on isn't enough.

The process starts with one basic rule:

Never QA from memory. QA against what was actually approved.

Once the campaign is built, the buyer performs a self-QA against the campaign strategy, architecture, creative documents, budget, targeting, URLs, tracking, and launch requirements.

But the process shouldn't stop…