Shows / Sharp Strategies Sweet Success
Sharp Strategies Sweet Success
Sharp Strategies Sweet Success is a podcast for anyone working in personal injury marketing. In each episode, we interview law firm marketing experts, in-house marketers, notable legal business coaches, and more. Hosted by Tifiny Swedensky, this is the show you've been looking for if you want an inside view of personal injury marketing today.
sharpcookiedev.substack.com
Episodes
Sharp Strategies Sweet Success#104 - Seth Greene on Why Law Firms Should Stop Chasing Visibility and Start Tracking Results
Most law firms do not have a channel problem. They have a measurement problem. It is easy to convince yourself that more posts, more followers, and a polished…
Sharp Strategies Sweet Success#103 - Lindsey Busfield on What Actually Helps Law Firms Show Up in AI Search
AI search has created new anxiety for law firms. Everyone wants to know: How do we rank in ChatGPT? What schema should we add? Which tactic are we missing? The…
Sharp Strategies Sweet SuccessOctober 2026 Sharp Marketing Mastermind Call | Your Marketing Plan Should Show How Much Money You’re Trying to Make
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com A law-firm owner asks, “What’s the marketing plan?” Too often, the…
Sharp Strategies Sweet Success#102 - Bo Royal on the Systems That Make Paid Ads Work
Law firms love to ask the budget question first: How much do we need to spend on PPC to make it work? But that is rarely the first question a firm should…
Sharp Strategies Sweet Success#101 - Can Your Law Firm Catch the Marketing You're Paying For? with Tim McKey
Law firms love talking about growth. More visibility. More calls. More signed cases. But there is a less glamorous question sitting underneath all of that…
Sharp Strategies Sweet SuccessHow to Request More Reviews for Your Law Firm
Most law firms do not have a review software problem. They have an asking problem. I went live on Substack after a client conversation reminded me how badly…
Sharp Strategies Sweet SuccessThe CallRail Reports Most Law Firms Are Not Using Well
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com A phone call is not automatically a lead. It is not proof that a…
Sharp Strategies Sweet Success#100 – Your Social Media Is a Trust Check, Not a Lead Machine with Brian Glass
Brian Glass and I did not know we were recording the 100th episode of Sharp Strategies, Sweet Success. We also did not plan to land on one of the cleanest…
Sharp Strategies Sweet SuccessAugust 2026 Sharp Marketing Mastermind - Jeff Hampton’s YouTube Playbook for Turning Views Into Law Firm Cases
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com Most law firms do not have a YouTube strategy. They have a storage…
Sharp Strategies Sweet Success#99 – Building a Law Firm for Profitable Growth with Thomas Pivnicny
In this episode of Sharp Strategies Sweet Success, I’m joined by Thomas Pivnicny of Cate Law Offices to talk about what it really takes to grow a law firm when…
Sharp Strategies Sweet Success#98 – Building Trust, Embracing AI, and Growing Your Network with Thomas Martin
In this episode of Sharp Strategies Sweet Success, I'm joined by Thomas Martin, founder of LawDroid and Foresight Legal Group, to discuss the evolving role of…
Sharp Strategies Sweet Success#97 – AI Visibility, Reviews, and the Future of Law Firm Marketing with Tanner Jone
In this episode of Sharp Strategies Sweet Success, I'm joined by Tanner Jones, Vice President of ConsultWebs, to discuss how AI is transforming search…
Sharp Strategies Sweet Success#96 – Building a Law Firm That Fits Your Life with Jay Ruane
In this episode of Sharp Strategies Sweet Success, I'm joined by Jay Ruane, criminal defense attorney, entrepreneur, and founder of The Criminal Mastermind…
Sharp Strategies Sweet SuccessHave You Updated Your Directories Yet?
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
Sharp Strategies Sweet Success#95 – AI, Marketing Strategy, and Scaling Law Firms with Eric Sanchez
In this episode of Sharp Strategies Sweet Success, I’m joined by Eric Sanchez, founder and CEO of Maestro Strategic Partners, to discuss what separates…
Sharp Strategies Sweet Success#94 – Financial Strategy, Marketing Budgets, and Sustainable Law Firm Growth with Leah Miller
In this episode of Sharp Strategies Sweet Success, I’m joined by Leah Miller, founder of Firmly Profits, to discuss the financial side of growing a successful…
Sharp Strategies Sweet Success#93 – AI, Meta Ads, and the Future of Legal Marketing with Mike Margol
In this episode of Sharp Strategies Sweet Success, I’m joined by Mike Margol, Vice President of James Publishing, to discuss how AI and automation are changing…
Sharp Strategies Sweet Success#92 – Marketing, Operations, and Vendor Vetting with Micki Love
In this episode of Sharp Strategies Sweet Success, I’m joined by Micki Love of CJ Advertising to discuss the connection between marketing, operations, and law…
Sharp Strategies Sweet SuccessAI Optimization - Is it SEO or Branding? 📝
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
Sharp Strategies Sweet Success#91 – The Missing Link Between Marketing and Signed Cases with Kerri Coby White
In this episode of Sharp Strategies Sweet Success, I’m joined by Kerri Coby White of Kerri James to discuss one of the most overlooked drivers of law firm…
Sharp Strategies Sweet Success#90 – Building a Law Firm Around the Life You Actually Want with Ben Glass
In this episode of Sharp Strategies Sweet Success, I’m joined by attorney and Great Legal Marketing founder Ben Glass for a wide-ranging conversation about law…
Sharp Strategies Sweet Success#89 - Let Jeff Show You How to Do YouTube for Law Firms
In this episode of Sharp Strategies Sweet Success, I’m joined by Jeff Hampton of YouTube Rainmakers to talk about why YouTube has become one of the most…
Sharp Strategies Sweet SuccessMeasuring ROI as a Legal Marketer
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
Sharp Strategies Sweet Success#88 – Referral Networks, Intake Failures & the Future of AI Search with Chris Rose
In this episode of Sharp Strategies Sweet Success, I’m joined by Chris Rose, founder of LegalFlare, to talk about referral management, intake performance, and…
Sharp Strategies Sweet SuccessMay 2026 Sharp Marketing Mastermind | Facebook Ads, CRM Events, and Better Lead Quality
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com In our May Sharp Marketing Mastermind, we took a deeper look at…
Sharp Strategies Sweet Success#87 – The Marketing “Roux” Behind High-Performing Law Firms with Eric Morgan
In this episode of Sharp Strategies Sweet Success, I’m joined by Eric Morgan of Roux Advertising to talk about the evolving world of law firm marketing and…
Sharp Strategies Sweet Success#86 – Staying Calm, Building Reputation, and Winning the Long Game with Brewster Rawls
In this episode of Sharp Strategies Sweet Success, I’m joined by Brewster Rawls of Rawls Law Group to talk about what it really takes to build a long-term…
Sharp Strategies Sweet Success#85 – What Law Firms Get Wrong About SEO and Marketing Systems with Jason Hennessey
In this episode of Sharp Strategies Sweet Success, I sit down with Jason Hennessey of Hennessey Digital to talk about what really drives results in law firm…
Sharp Strategies Sweet Success#84 – Private Equity and the Future of Law Firms with Jonathan Hawkins
In this episode of Sharp Strategies Sweet Success, I’m joined by Jonathan Hawkins of Law Firm GC to talk through the growing role of private equity in the…
Sharp Strategies Sweet Success#83 – Competing in a Changing Legal Market with Ken Hardison
In this episode of Sharp Strategies, Sweet Success, I’m joined by Ken Hardison, founder of PILMMA and a former personal injury attorney who built and sold two…
Sharp Strategies Sweet SuccessApril 2026 Sharp Marketing Mastermind | Lead Generation That Actually Converts
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com In our April Sharp Marketing Mastermind, we focused on lead…
Sharp Strategies Sweet SuccessHow to Audit Your Website With AI Without Fooling Yourself
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
Sharp Strategies Sweet Success#82 – Using a Podcast to Build Authority and Better Cases with Dennis Meador
In this episode of Sharp Strategies Sweet Success, I’m joined by Dennis Meador, founder of The Legal Podcast Network, to talk about how law firms can use a…
Sharp Strategies Sweet Success#81 – Rethinking Digital Intake and Conversion for Law Firms with Daniel Steinberg
In this episode of Sharp Strategies Sweet Success, I’m joined by Daniel Steinberg, CEO and Founder of Law Broker, to talk about one of the most overlooked…
Sharp Strategies Sweet Success#80 – Using AI to Shorten Case Timelines and Increase Case Value with Josh Schmerling
In this episode of Sharp Strategies Sweet Success, I’m joined by Josh Schmerling, co-founder of Law Pro AI and a personal injury attorney, to talk about what…
Sharp Strategies Sweet SuccessMarch Sharp Marketing Mastermind | Marketing Data for Law Firms
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com In our March Sharp Marketing Mastermind meeting, we discussed…
Sharp Strategies Sweet Success#79 – Building a Client-First Marketing Engine with David Vicknair
In this episode of Sharp Strategies Sweet Success, I’m joined by David Vicknair of Scott Vicknair Injury Lawyers to talk about what it takes to build a…
Sharp Strategies Sweet Success#78 – SEO Metrics That Actually Matter for Law Firms with Gyi Tsakalakis
In this episode of Sharp Strategies Sweet Sucess, I’m joined by Gyi Tsakalakis of Attorneys, Inc. (and the voice behind Legal Marketing Lunch Hour) to talk…
Sharp Strategies Sweet Success#77 – Referral Marketing Systems for Law Firms with Delisi Friday
What if some of your best referral opportunities are already calling your office, but you’re treating them like dead ends? In this episode of Sharp Strategies…
Sharp Strategies Sweet Success#76 - Authentic TikTok Marketing for Law Firms with Joshua Hodges
What does it look like when a law firm grows because people actually feel like they know you, before they ever need a lawyer? In this episode of Sharp…
Sharp Strategies Sweet SuccessCAN-SPAM | The Real Rules Regarding Marketing Outreach
Email marketing is one of the most misunderstood areas of legal marketing. In this live session, we take a look at what the federal rules actually say about…
Sharp Strategies Sweet SuccessFebruary 2026 Sharp Marketing Mastermind | List Building for Referral Growth
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com In our February 2026 Sharp Marketing Mastermind meeting, we discussed…
Sharp Strategies Sweet SuccessFirst Live! Understanding Domain Ratings and Authority Scores
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
Sharp Strategies Sweet Success#75 - Fractional CMO Reality Check for Law Firms with Jason Williams
What really changes when you leave an in-house law firm role and go fractional? In this episode of Sharp Strategies Sweet Success, I sit down with Jason…
Sharp Strategies Sweet Success#74 - The Episode With Charley
Charley Mann introduced me to the world of legal marketing, and I pay it forward by having him be a guest on the show! We fall back into our old ways of…
Sharp Strategies Sweet Success#73 - Winning SEO & Review Strategies for Law Firms in 2026 with Julia Hensel
In this episode of Sharp Strategies Sweet Success, I chat with Julia Hensel, who leads both Lexigate (a legal SEO agency) and RepSpert (a review removal…
Sharp Strategies Sweet SuccessMy Recap of the AI for PI Expo | My First Event of January 2026
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com I was very honored when Ken Hardison asked me to speak at PILMMA’s AI…
Sharp Strategies Sweet Success#72 - Building a Referral-Driven Law Practice in the AI Era with Robert Hartmann
In this episode of Sharp Strategies Sweet Success, I’m joined by Robert Hartmann, a California criminal defense attorney and soon-to-be author of Making It…
Sharp Strategies Sweet SuccessJanuary Sharp Marketing Mastermind | Google Ads & Local Service Ads
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com In our January Sharp Marketing Mastermind meeting, we focused on how…
Sharp Strategies Sweet Success#71 - Why Law Firm SEO Still Works—If You’re Tracking the Right Things with Will McCreight
In this episode of Sharp Strategies Sweet Success, I’m joined by Will McCreight of Blue Shark Digital to break down what law firm SEO actually looks like in…
Sharp Strategies Sweet Success#70 - Planning Law Firm Marketing for 2026 Without Chasing the AI Hype with Conrad Saam
In this end-of-year episode of Sharp Strategies Sweet Success, I’m joined by Conrad Saam of Mockingbird for a wide-ranging conversation about what law firms…
Sharp Strategies Sweet Success#69 - How Law Firm Culture Shapes Marketing Success with Adam Rossen
In this episode of Sharp Strategies Sweet Success I'm joined by Adam Rossen, who opens up about a year that tested everything — leadership, culture, and the…
Sharp Strategies Sweet Success#68 - Why Law Firm Growth Starts with Brand (Not Just Lead Generation)
In this episode of Sharp Strategies Sweet Success, Kevin Daisey, co‑founder of Array Digital, joins me to unpack why digital PR, SEO, reviews, and PPC only…
Sharp Strategies Sweet SuccessDecember 2025 - Building a Review Machine: The Systems, Scripts, and Psychology That Increase Law Firm Reviews
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com In our December Sharp Marketing Mastermind meeting, we discussed how…
Sharp Strategies Sweet Success#67 - Protecting Law Firms from Cyber-Attacks and Integrating them with AI
In this episode of Sharp Strategies Sweet Success, I chat with Kellam Parks from Parks Zeigler, a tech-savvy attorney with advanced knowledge in cybersecurity…
Sharp Strategies Sweet Success#66 - Mastering Legal Marketing with Olivia Bradbury
In this episode of Sharp Strategies Sweet Success, I talk with Olivia Bradbury, a fractional CMO with over 10 years of experience in legal marketing. Olivia…
Sharp Strategies Sweet Success#65 - Optimizing Lawyer Efficiency: AI in the Legal Industry - A Conversation with Katie Carlson
In this episode of Sharp Strategies, Sweet Success, I chat with Katie Carlson, Director of Marketing at Faster Outcomes. Join us as Katie shares her journey…
Sharp Strategies Sweet SuccessCreating High-Impact Marketing Systems for 2026—November 2025 Sharp Marketing Mastermind
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com In our November Sharp Marketing Mastermind meeting, we discussed 2026…
Sharp Strategies Sweet Success#64 - Navigating the Legal Landscape: A Chat with James Abrenio | Business, AI & Politics
In this episode of Sharp Strategies, Sweet Success, I sit down with James Abrenio, a passionate attorney and former public defender, to discuss the realities…
Sharp Strategies Sweet Success#63 - Inside Mass Media Marketing for PI Firms with Trudy Emlaw
In this episode of Sharp Strategy, Sweet Success, I sit down with Trudy Emlaw, a fellow Chief Marketing Officer, to talk about how traditional media, digital…