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#71 - Why Law Firm SEO Still Works—If You’re Tracking the Right Things with Will McCreight
In this episode of Sharp Strategies Sweet Success, I’m joined by Will McCreight of Blue Shark Digital to break down what law firm SEO actually looks like in 2026—and why it still matters. Will explains why “unqualified leads” are often a sign that your SEO is gaining traction, not failing. But to make that visibility useful, firms need better tracking—moving beyond the generic “organic” label to identify which sources (Google Business, directories, AI search) are truly delivering. We also dig into legal directories: which ones might be worth paying for, how to evaluate their real impact, and…
The skinny
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