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#102 - Bo Royal on the Systems That Make Paid Ads Work
Law firms love to ask the budget question first: How much do we need to spend on PPC to make it work?
But that is rarely the first question a firm should answer.
The better question is: Can your firm turn paid traffic into signed cases, and can you prove where those cases came from?
In this episode of Sharp Strategies, Sweet Success, I talk with Bo Royal, CEO of Pareto Legal and a former in-house law firm CMO, about why paid advertising problems are so often operations problems wearing a marketing hat.
1. More leads will not fix a broken intake system
You can spend hundreds of thousands of…
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