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#70 - Planning Law Firm Marketing for 2026 Without Chasing the AI Hype with Conrad Saam
In this end-of-year episode of Sharp Strategies Sweet Success, I’m joined by Conrad Saam of Mockingbird for a wide-ranging conversation about what law firms should actually be planning for in 2026. We dig into why the industry’s obsession with AI rankings risks pulling attention away from fundamentals that still drive real case volume, and how firms should think more strategically about choosing the right marketing “chess pieces” instead of trying to play every channel. Conrad breaks down why LSAs, intake performance, location strategy, and operational discipline matter more than ever as…
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