Shows / Sharp Strategies Sweet Success
Sharp Strategies Sweet Success
Sharp Strategies Sweet Success is a podcast for anyone working in personal injury marketing. In each episode, we interview law firm marketing experts, in-house marketers, notable legal business coaches, and more. Hosted by Tifiny Swedensky, this is the show you've been looking for if you want an inside view of personal injury marketing today.
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Episodes
Sharp Strategies Sweet Success#62 - Neuromarketing for Law Firms with Olha Bodnar of Ethos Leads
In this episode of Sharp Strategy, Sweet Success, I’m joined by Olha Bodnar, founder of Ethos Leads, to break down how neuromarketing can help law firms…
Sharp Strategies Sweet Success#61 - Mastering Mindset & Business Alignment Insights with Kayleigh Kennedy
In this episode of Sharp Strategies, Sweet Success, I chat with Kayleigh Kennedy from Limitless Coaching. We delve into the importance of energy management…
Sharp Strategies Sweet Success#60 - Building a Legal Marketing Strategy with Zarina Hernandez
In this episode of Sharp Strategies, Sweet Success, I chat with Zarina Hernandez, a criminal defense attorney in Orlando, Florida. Join us as Zarina takes us…
Sharp Strategies Sweet Success#59 - Navigating Spanish Legal Marketing in Personal Injury Law with Len Spada
In this episode of Sharp Strategy Sweet Success, I sit down with Len Spada of Spada Law Group to uncover his strategic approach to legal marketing in the…
Sharp Strategies Sweet Success#58 - Inside Legal Marketing with Matthew Konecky: Newsletters, SEO, and YouTube Strategies
In this episode of Sharp Strategies Sweet Success, I chat with Matthew Konecky, a personal injury, DUI, and criminal defense attorney in Florida. Join us as…
Sharp Strategies Sweet Success#57 - Mastering Marketing Systems & Operations with Cassidy Lewis
In this episode of Sharp Strategies Sweet Success, I chat with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. Cassidy shares her…
Sharp Strategies Sweet Success#56 - How to Master LinkedIn: Specificity, Hooks, and High-Quality Referrals with Tony Albrecht
In this episode of Sharp Strategies Sweet Success, I chat with Tony Albrecht of Contender, a lawyer turned LinkedIn expert. Tony shares his journey from…
Sharp Strategies Sweet Success#55 - Scaling Up: A Law Firm's Guide to Growth and Capacity Building ft Brandon Osterbind
In this episode of Sharp Strategies Sweet Success, I sit down with Brandon Osterbind, co-founder of Osterbind Law in Lynchburg, Virginia. Brandon and I discuss…
Sharp Strategies Sweet Success#54 - How to Use Google Business & Lead Docket for Law Firm Growth Ft. Lauren Hill
In this episode of Sharp Strategies Sweet Success, I chat with Lauren Hill, Marketing Director at Ben Glass Law. Join us as Lauren delves into her journey in…
Sharp Strategies Sweet Success#53 - Building a Personal Brand through Social Media in the Legal Industry with Hunter Garnett
In this episode, I'm joined by Hunter Garnett, a personal injury lawyer from Huntsville, Alabama. We discuss the power and strategy behind using social media…
Sharp Strategies Sweet Success#52 - Before You Fire Your Marketing Person, Listen to This
Before you clean house in your marketing department, hit play. In this solo episode of Sharp Strategies, Sweet Success, fractional CMO Tifiny Swedensky breaks…
Sharp Strategies Sweet Success#51 - Grow Your Law Firm: LinkedIn & Local Ads with Rory Safir
In this episode of Sharp Strategies, Sweet Success, I have a fascinating conversation with Rory Safir, an accomplished DUI defense attorney in Florida. We dive…
Sharp Strategies Sweet Success#50 - Strategic Growth: Leveraging YouTube, AI & VAs in Your Law Practice with Andrew Ayers
In this episode, I'm joined by Andrew Ayers, an esteemed attorney with a focus on estate planning and small business transactions, to discuss innovative legal…
Sharp Strategies Sweet Success#49 - Law Firm Marketing Unpacked: Ads, Reviews, SEO & Viral TikTok with Michele Feilmeier
In this episode, I'm joined by Michele Feilmeier, Marketing Director at Steffens Law Firm in Nebraska. Michele shares her recent success with a Facebook and…
Sharp Strategies Sweet Success#48 - Boosting Your Law Firm: Client Reviews, Local SEO, and Community Engagement with Megan Grothman
In this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive…
Sharp Strategies Sweet Success#47 - Law Firm Marketing Secrets: Local SEO, AI & Google Ads with Seth Price
In this episode, I am pleased to be joined by Seth Price of Price Benowitz and BluShark Digital. Seth shares his insights on the evolving landscape of law firm…
Sharp Strategies Sweet Success#46 - Why People Buy YOU (Not What You Do) - Marketing Secrets with Michael Delon
In this episode, I talk with Michael DeLong, owner of Paperback Experts. Michael shares his marketing philosophy that people buy who you are more than what you…
Sharp Strategies Sweet Success#45 - "Google Maps is Your #1 Tool": Law Firm SEO & AI Tips with Jay Berkowitz
In this episode of Sharp Strategy Sweet Success, I'm thrilled to be joined by Jay Berkowitz from 10 Golden Rules. Jay shares his journey from working with big…
Sharp Strategies Sweet Success#44 - Re-think Marketing Strategies for Law Firms with Nicole Rego
In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing…
Sharp Strategies Sweet Success#43 - How One Marketer Manages the Personal Brand of 37 Attorneys
In this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her…
Sharp Strategies Sweet Success#42 - Hiring Your First Marketer: Essential Tips for Law Firms
In this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated…
Sharp Strategies Sweet Success#41 - The Future of Digital Marketing with Amy May
In this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving…
Sharp Strategies Sweet Success#40 - Streamline your Law Firm Operations with Jim Parrish
In this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing…
Sharp Strategies Sweet Success#39 - Consistency into Growth: Legal Marketing Strategies with Ryan McKeen
In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his…
Sharp Strategies Sweet Success#38 - How to get AI & SEO to work with Your Law Firm, with Steven Galli
In this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative…
Sharp Strategies Sweet Success#37 - Unlocking Successful Legal Marketing Strategies with Annette Choti
In this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to…
Sharp Strategies Sweet Success#36 - Streamlining Law Firm Intakes with AI: "Meet Gabbi" and Erik Ovesny
In this episode I'm joined by Erik Ovesny to talk about his company; Meet Gabbi. Learn about Erik's background in the legal industry, the challenges of…
Sharp Strategies Sweet Success#35 - Mastering Legal Marketing & AI with Brad Scott
In this episode, I'm thrilled to chat with Brad Scott from Scott Vicknair Law. We dive into effective legal marketing strategies and the importance of…
Sharp Strategies Sweet Success#34 -Exclusive Interview with John Grisham!
This episode is very special, because we invited John Grisham onto the podcast and he accepted! Tune in for our super special April 1st episode. This is a…
Sharp Strategies Sweet Success#33 - Legal Marketing & SEO Mastery with Nalini Prasad
In this episode I chat with legal marketing and SEO authority Nalini Prasad from BluShark Digital. We Deep Dive into strategies for optimizing Google business…
Sharp Strategies Sweet Success#32 - Fusing Organic Marketing with Powerful AI Tools - Conversation with Ben Glass
In this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he…
Sharp Strategies Sweet Success#31 - Mock Trial and Error: How Tim Semelroth captures the hearts and minds of his local community
In this episode, I talk to Tim Semelroth from RSH Legal in Iowa. Tim is an amazing person and an amazing attorney, and if you are trying to build a personal…
Sharp Strategies Sweet Success#30 - Modernizing Legal Marketing ft. Kyle Hebenstreit
In this episode, I interview Kyle Hebenstriet from Practice Made Perfect. We discuss the evolution of digital marketing in the legal field, the importance of…
Sharp Strategies Sweet Success#29 - PPC for Law Firms ft. Ghulam Nabi
In this episode, I talk with Ghulam Nabi from Hennessy Digital about the nuances of managing PPC campaigns for law firms. We discuss differences in costs…
Sharp Strategies Sweet Success#28 - Throwing Out The Rulebook ft. Jason Epstein
Ths week, I interview Jason Epstein from Premier Law Group. We discuss breaking traditional legal practices, the importance of personal authenticity in…
Sharp Strategies Sweet Success#27 - Mastering Marketing Messaging ft. Kia Arian
This week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the…
Sharp Strategies Sweet Success#26 - How to Break Into Spanish Marketing ft. Liel Levy
This week, I interview Liel Levy from Nanato Media. We discuss Liel's journey into legal marketing, the importance of understanding cultural differences within…
Sharp Strategies Sweet Success#25 - LSA Deep Dive ft. Thomas Glasgow
This week we talk to Thomas Glasgow, legal LSA expert and owner of 1122 Marketing. We delve into the ever-changing world of Local Service Ads and strategies…
Sharp Strategies Sweet Success#24 - Legal Marketing with Authenticity ft. Grace Clark
In this episode, Tifiny interviews Grace Clark, the marketing director at Donahoe Kearney law firm. Grace shares her career journey, emphasizing the importance…
Sharp Strategies Sweet Success#23 - How Marketing has Evolved ft. Brian Glass
This week we talk with Brian Glass, an attorney and coach, about the evolution of marketing strategies in the legal field, leadership techniques, and balancing…
Sharp Strategies Sweet Success#22 - From the Lens of Two Fractional CMO’s ft. Ron Latz
In this episode, Tifiny interviews Ron Latz, a legal marketing strategist and fractional CMO. They discuss the evolution of legal marketing, challenges in…
Sharp Strategies Sweet Success#21 - Marketing Strategies and Life Management ft. Cassidy Lewis
In this episode, Tifiny interviews Cassidy Lewis from Cooper & Hurley. Cassidy shares insights on balancing work and personal life, marketing strategies at…
Sharp Strategies Sweet Success#20 - Navigating Short-Form Content
In this weeks episode, Tifiny & Kristine delve into various aspects of TikTok and other social video platforms. They discuss the significance of authentic…
Sharp Strategies Sweet Success#19 - 3 Takeaways From The GLM Summit
This week, Tifiny does a solo episode where she talks about her 3 takeaways/lessons she took from her recent trip to the 2024 Great Legal Marketing Summit…
Sharp Strategies Sweet Success#18 - Fact or False
In this week's episode, Tifiny and Kristine play a game of "Fact or False" where Kristine has to guess whether these commonly asked legal marketing statements…
Sharp Strategies Sweet Success#17 - Guess the Benchmark
This week, Tifiny and Kristine play another game called "Guess the Benchmark" where Kristine has to guess the averages and goals of different law firm…
Sharp Strategies Sweet Success#16 - Marketing Is Manipulation
Tifiny and Kristine talk about different marketing strategies, how they work, and marketing is in essence...manipulation. This is a public episode. If you'd…
Sharp Strategies Sweet Success#15 - Can You Guess The Fake Taglines?
Tifiny and Kristine play a game this week, where Kristine tries to guess wether the tagline for a law firm is real or made up. Do you think you can guess…
Sharp Strategies Sweet Success#14 - Why it could be a good idea to get a marketing audit
Tifiny and Kristine talk about marketing audits: what they are, how it works, and why they might be beneficial for a law firm. Along with answering commonly…
Sharp Strategies Sweet Success#13 - What should a law firm marketing department look like?
Tifiny tries out a first draft of her Great Legal Marketing BootCamp presentation on building a law firm marketing department! Visit her website to join her…
Sharp Strategies Sweet Success#12 - Five (or Six) Essential Lessons for Legal Marketers
Tifiny shares the essential lesson's she's learned as a legal marketer and how law firms can use these to make their marketing more effective (and easier to…
Sharp Strategies Sweet Success#11 - Social Media Strategies for Law Firms
Tifiny and Kristine discuss social media marketing and discuss how Tifiny's company helps law firms grow their social media presence. This is a public episode…
Sharp Strategies Sweet Success#10 - How to get a legal marketing job and keep it
Tifiny and Kristine discuss their experiences starting in business and marketing and how someone who is interested in marketing can find a good business where…
Sharp Strategies Sweet Success#9 - Hiring Marketers & Building a Marketing Department
If you want to grow your law firm, you need to build a marketing team. Here are our best tips for finding marketers, and the skills you should look for. This…
Sharp Strategies Sweet Success#8 - Tips for Lawyers to Get More Cases from Google Business
This one is a Tifiny-solo episode where she discusses tips for improving your Google Business ranking. This is a public episode. If you'd like to discuss this…
Sharp Strategies Sweet Success#7 - What the hell does Tifiny do anyway?!
Kristine asks Tifiny about what she does for law firm and they share strategies on managing, lie detection, and finding your marketing niche. This is a public…
Sharp Strategies Sweet Success#6 - Coaching law firm intake teams on how to get reviews
If you want to get a ton of reviews for your law firm, you need to get your intake teams trained on customer service and how to make "the big ask." This is a…
Sharp Strategies Sweet Success#5 - Local Service Ads for Attorneys and Referral Strategies
Introducing the Sharp Marketing Podcast! Meet Tifiny and Kristine, and also we talk referral strategies and Google Local Service Ads! This is a public episode…