Latest / Sharp Strategies Sweet Success
#57 - Mastering Marketing Systems & Operations with Cassidy Lewis
In this episode of Sharp Strategies Sweet Success, I chat with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. Cassidy shares her extensive experience in legal marketing, discussing the critical need for marketing systems and operations to scale effectively. We delve into the importance of balancing creative work with operational tasks, the challenges marketers face in law firms, and the value of project management. Cassidy also provides insights into managing vendor relationships, planning marketing strategies, and the nuances of referral marketing programs. Tune in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.