October 2026 Sharp Marketing Mastermind Call | Your Marketing Plan Should Show How Much Money You’re Trying to Make

Sharp Strategies Sweet Success · Oct 18, 2026 · 4m · transcript

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A law-firm owner asks, “What’s the marketing plan?”

Too often, the answer is a list of tasks: publish articles, run ads, ask for reviews, post on social media.

The document makes everyone feel good, but usually the “marketing plan” is where most ideas go to die.

Instead of a list of tasks, think of a marketing plan as a document that gives leadership enough information to say yes, no, or “change the number and bring it back.”