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#78 – SEO Metrics That Actually Matter for Law Firms with Gyi Tsakalakis
In this episode of Sharp Strategies Sweet Sucess, I’m joined by Gyi Tsakalakis of Attorneys, Inc. (and the voice behind Legal Marketing Lunch Hour) to talk about what law firms should actually be paying attention to in SEO right now. We start with a question I hear all the time from multi-location firms: should each Google Business Profile link to the homepage, or to a dedicated location page? Gyi’s take is refreshingly practical—location pages are usually the better starting point for relevance, but you still need to test because authority, competition, and site structure can change the…
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