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#100 – Your Social Media Is a Trust Check, Not a Lead Machine with Brian Glass
Brian Glass and I did not know we were recording the 100th episode of Sharp Strategies, Sweet Success.
We also did not plan to land on one of the cleanest explanations I have heard for why lawyers should use social media.
Brian is a partner and personal injury attorney at BenGlassLaw. We talked about the “Google tax,” intake automation, AI, delegation, travel, and building a law firm that does not require the owner to hold every task together.
But the idea that stuck with me was simpler: Social media may not be where the right client discovers you. It may be where that client decides whether…
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