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CAN-SPAM | The Real Rules Regarding Marketing Outreach
Email marketing is one of the most misunderstood areas of legal marketing.
In this live session, we take a look at what the federal rules actually say about commercial email and marketing outreach. Instead of relying on assumptions or industry folklore, we review the official FTC guidance and explain how it applies in practice to law firms.
The discussion centers on a simple but important distinction. There is a difference between what the law requires, what email platforms prefer, and what makes for effective marketing. Those three standards are often lumped together, leading firms to…
The skinny
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