Shows / The New Mainstream Podcast
The New Mainstream Podcast
The New Mainstream podcast features real conversations about the cultural nuances impacting multicultural communities in the U.S. and its influence on brand marketing and the importance of DEI in strategic marketing conversations.
Episodes
The New Mainstream PodcastHow DEI Helps Companies Build Early Career Talent Pipelines and Strengthen Employer Brands with Henal Majethia
The workforce is evolving, and with it, expectations of companies to be more inclusive in their hiring and retention practices. Younger generations…
- The New Mainstream Podcast
How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands with Dr. Raymona H. Lawrence
Today’s discerning consumers crave personalized marketing experiences in which they feel seen and heard. The paradigm has shifted, and brands looking to stay…
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What You Need to Know About the Bilingual Bicultural Hispanic Market with Maria Twena
The American ethos of “individualism,” which prioritizes self-reliance, independence and frugality, has tremendously impacted general market advertising…
The New Mainstream PodcastWill AI Modernize the Insights Industry? Here Are the Pros and Cons with Rick Kelly
The future of AI may be uncertain, but one thing is clear, it will fundamentally transform how we do business and deliver value to clients. The technology is…
The New Mainstream PodcastDriving Sustainable Change Through DEI and Employee Engagement with Sue Schmidlkofer
June presents organizations with opportunities like Pride and Juneteenth to actively engage with and support diverse communities. But demonstrating a…
The New Mainstream PodcastNavigating the Intersectionality of Organizational Culture and Change Management with Alissa Lieppman
During the Fall League Meeting in 2022, the National Football League announced enhancements to its diversity, equity and inclusion initiatives across its 32…
The New Mainstream PodcastPromoting Health Equity: Overcoming Implicit Bias in Public Health with Denise Evans
May is Maternal Mental Health Month, a time dedicated to raising awareness about the intersectionality of motherhood and mental health. It serves as a reminder…
The New Mainstream PodcastThe Mechanics of Effectively Engaging Asian American Survey Panelists with Iris Yim
Implementing a multicultural marketing strategy is one of the most impactful ways brands can tap into the new mainstream. The U.S. consumer market is speeding…
The New Mainstream PodcastBeyond the Hype: Genuine Commitment to DEI in the Beauty Industry with Mia Talavera
The racial reckoning of 2020 brought diversity, equity, and inclusion to the forefront, although the concept itself is not new. Unfortunately, many brands have…
The New Mainstream PodcastGender-Neutral Roles and Representation in Advertising and the Workplace with Dana Rapoport
The global economy runs on transportation, and if that transportation moves people or things and needs service and maintenance, technicians are doing the work…
The New Mainstream PodcastWhy Partnering with DEI Consultants Can Drive Meaningful Change in Your Organization with Ali Sheehan Mignone
Regardless of size, many organizations struggle to implement effective diversity, equity, and inclusion (DEI) initiatives. This challenge can be incredibly…
The New Mainstream PodcastBreaking Down Barriers: Creating Inclusive Workplaces Through Behavioral Change with Tanya Diaz-Goldsmith
Companies prioritizing diversity, equity and inclusion often experience higher rates of productivity and increased profits. That diversity goes beyond racial…
The New Mainstream PodcastCan Impact Investing Level the Playing Field for Diverse Founders? with Jessica Salinas
Impact investing has emerged as a powerful tool for directing private capital toward social and environmental causes while generating financial returns for…
The New Mainstream PodcastMarket Researchers: Empathy Activists Dismantling Untruths with Rob Volpe
Dynamic storytelling is a powerful way to inspire others to take a desired action. For companies and brands, this could mean purchasing a product, attending an…
The New Mainstream PodcastTraining NextGen BIPOC Youth for STEAM Careers Can Close the Wealth Gap with Dr. Hassan Brown
Florida’s recent block of an Advanced Placement (AP) African American Studies course for high school students sent shockwaves across academia and enraged…
The New Mainstream PodcastFrom Vision to Value, Creating Scalable Employee Resource Groups with Illianna Acosta
Volunteer-led Employee Resource Groups aim to foster inclusion, belonging, and community among employees. An ERG with executive sponsorship, a clear vision…
The New Mainstream PodcastDEI and Executive Buy-In: Why Hiring and Multicultural Marketing Are At Risk with Dominique Dickson
Diversity, equity, and inclusion have been at the forefront of public consciousness since 2020. While these tenants were commonly known in academia, awareness…
The New Mainstream PodcastIs Your Talent Pipeline Diverse? Your Marketing Tells the Real Story with Carole Smith
The difference between organizations that implement diversity, equity and inclusion initiatives well and those that stumble is intentionality. Two years after…
The New Mainstream PodcastCorporate Investment in Small Business, the Path to Business Equity with Roberto Martinez
Minority small businesses are driving the U.S. economy, particularly women-owned firms. Forty percent of U.S. businesses are women-owned. Black women represent…
The New Mainstream PodcastDisability Inclusion: Are Your Online Surveys Accessible? with Timothy Cornelius
One in four adults in the United States lives with a disability. Yet, many aspects of society do not accommodate disabilities, and market research is no…
The New Mainstream PodcastFinTech's Impact on Private Practice Growth with Mario Amaro
According to a 2020 study by the American Medical Association, fewer clinicians are starting their own practices and instead seeking jobs at hospitals or…
The New Mainstream PodcastMarketing to Bicultural Latinx Consumers with Silvia Li Sam
Consumption has changed since the pandemic, as consumers consider their lifestyles more deeply. Companies and brands are following suit, studying how their…
The New Mainstream PodcastAdvancing Latino Health Equity Through Community Health Workers with Mariza Hardin
The patient journey starts with vulnerability. There is a need yet all too often within minority communities, that need isn’t met with adequate resources…
The New Mainstream PodcastThe Reckoning: Democratizing the Beer Industry with Jessica Infante
In 1978, former President Jimmy Carter legalized home brewing beer giving rise to what we now know as craft beer. There are currently over 9,000 craft…
The New Mainstream PodcastCulture and Opportunity Drives Surge in Hispanic Boxing Fandom
Sports fans have been predicting the demise of boxing for years, but lovers of the sport say that trope is played out. Boxing may be controversial, but its…
The New Mainstream PodcastDiversity In Market Research, Attracting the Next Gen with Misty Wilson
Attracting young, diverse talent to the market research industry is essential to its longevity. But this task has proven difficult to date, and it may be a…
The New Mainstream PodcastMulti-Hyphenated Creator Economy Disrupts Influencer Marketing 1.0 with Donnelle Branche
From Coachella to Taco Bell, creators are monetizing their crafts to bridge the gap between consumers and brands. Powered by social platforms like TikTok…
The New Mainstream PodcastKeeping it 200: How Latinos Navigate the American Experience with Vanessa Vigil
Latino immigrants once feared that practicing their native cultures would make them seem "less American" and thus less accepted, so they tried to acculturate…
The New Mainstream PodcastChallenging Gender Stereotypes, Showing Greater Empathy with Lauren Triplett
After taking a Behavioral Economics class at Florida State University, Lauren Triplett knew she had found her passion. Marketing bridges the gap between brands…
The New Mainstream PodcastEasy Solves, The Wrong Approach To D&I with Whitney Dunlap Fowler & Shazia Ginai
People want easy solves. It’s not uncommon for companies and brands to retain the services of an expert in multicultural marketing or diversity and inclusion…
The New Mainstream PodcastServing Up Authenticity in Food and CPG
Food in America is multicultural. It’s a fusion of various tastes, ingredients, and cooking styles from around the world that culminate into a rich flavor…
The New Mainstream PodcastBrand Allies: Seeing Multicultural Consumers As People First, Not Dollar Signs
Multicultural marketing is finally being embraced as a necessity, not a nice-to-have. Marketers have traditionally been interested in marketing to diverse…
The New Mainstream PodcastClosing the Digital Divide for Latinx Consumers
When the pandemic shut down schools and sent students into virtual learning environments, the disparity in access to reliable technology was apparent. Families…
The New Mainstream PodcastMulticultural Marketing, A Strategy Not A Tactic
2020 was a year of highs and lows. For marketers who have always maintained a commitment to diversity and inclusion, the calls for social justice strengthened…
The New Mainstream PodcastHypercultural Latinx, The Next Generation of Growth
Younger and more tech-savvy than their majority counterparts, Hispanic consumers present significant growth opportunities for brands looking to expand their…
The New Mainstream PodcastMicro Cultural Insights Deliver Hyper Engaged Audiences, Higher Conversion Rates
After college, Marissa Nance headed to New York City with just enough cash to cover a month of expenses and more than enough talent to land a job at one of the…
The New Mainstream PodcastNorwalk Brew House, Craft Beer On Purpose
Craft beer brands are carving out a significant niche in the beer industry. Mass market favorites like Bud Light, Miller Lite, and Michelob have dominated…
The New Mainstream PodcastAmerica Goes Multicultural, Get Ready For The New Norm
In port cities like Miami and New York, it’s common for people of Latin American or Spanish descent to identify with their countries of origin. However, the…
The New Mainstream PodcastSupplier Diversity: Connecting Entrepreneurs to Economic Opportunity
Supplier diversity programs were developed to level the playing field for diverse suppliers, including minority, women, LGBTQ, disabled, and veteran-owned…
The New Mainstream PodcastDeath Tech: The Lalo App Creates Ad-Free Story Hub For Grieving Families
The death care industry is evolving to keep pace with how consumers perceive death and experience grief today. Expensive funerals with caskets and traditional…
The New Mainstream PodcastUsing Ground Truthing to Combat False Narratives and Challenge Assumptions
When consumers have a good experience, they tell three people. When they have a bad one, they tell ten. Doing a deep dive into conversations taking place on…
The New Mainstream PodcastHow Strategists Use Cultural Context, Data, And Point of View To Tell Stories
Market researchers and strategists have a symbiotic relationship. Strategists offer a hypothesis or point of view, creating meaningful relationships between…
The New Mainstream PodcastUsing Sensory Research, Social Media, and Search To Explore Cultural Shifts
Cultural conversations thrive at the intersection of social media and search. Some consumers use social media to engage in external dialogue in the “public…
The New Mainstream PodcastHow To Use Intrapreneurship To Champion Diversity & Inclusion Within Organizations
Organizations often launch diversity and inclusion initiatives as strategic imperatives to create more equitable and inclusive work environments. While it's…
The New Mainstream PodcastResources & Relationships: Empowering Diverse Talent
Modern-day corporate America has a uniform – typically white, male, and of certain affluence and political view. However, diverse talent across the board is…
The New Mainstream PodcastRedefining Identity: New Rules for Sampling in Market Research
How consumers choose to identify is changing, breaking away from conventions historically used to categorize and hypothesize about who people are and how they…
The New Mainstream PodcastThe Business Case for DEI Makes Cents, But Are You All In?
At this point, the business case for diversity, equity, and inclusion is a no-brainer. Not only is it a moral obligation, but research suggests maintaining a…
The New Mainstream PodcastData & Storytelling: Lifting the Voices of Underrepresented Groups
The symbiotic relationship between data and storytelling has emerged as a powerful tool for diversity and inclusion initiatives within companies. Post-2020…
The New Mainstream PodcastThe Importance of Inclusivity in Product Development
Customer expectations are much higher in 2021. Today’s empowered consumers know who they are, expect brands to understand their needs, and use their social…
The New Mainstream PodcastMarketing to Upwardly Mobile Hispanics: Culture Still Matters
Miami is quickly becoming the next Silicon Valley. Fueled by the tech explosion permeating South America and corporate America’s waning interest in settling…
The New Mainstream PodcastOnline Focus Groups Expected To Trend Post-Pandemic
At the height of the pandemic, focus group facilities were primarily silenced, accelerating the shift from in-person to online qualitative studies. For…
The New Mainstream Podcast[Podcast] The Portability of Culture: Technology & Segmentation
Latino consumers continue to outpace the general market in technology use. This trend is driven primarily by the youth of this demographic. Nearly six in ten…
The New Mainstream Podcast[Podcast] Will the Shift to Digital Make Qualitative Research More Inclusive?
While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online…
The New Mainstream Podcast[Podcast] Online Qualitative Research: Optimizing the Respondent Experience
The pandemic has accelerated the shift to digital for many industries, including market research. More specifically, qualitative research. In-person focus…
The New Mainstream Podcast[Podcast] Linguistics and Identity: Why Translation Without Transcreation Falls Short
Linguistic anthropology dives into how people use language to create culture, enact different identities, tell stories, and create relationships. But language…
The New Mainstream PodcastMetaphoric Research: Tapping into the Consumer Psyche
Humans, in general, use metaphors to assign meaning to various aspects of our lives. By creating images in our minds, we make sense of the world around us and…
The New Mainstream Podcast[Podcast] Beyond the Register – The Correlation Between Multicultural Employees and Consumers
Diversity, equity, and inclusion took center stage in 2020, with many brands rushing to restructure internal teams and re-evaluate advertising campaigns in…
The New Mainstream Podcast[Podcast] How Latin American Brands Can Use Research to Scale in U.S. Markets
Latin American brands often feel overly confident in entering the U.S. market. Having experienced success in their home markets, they look to replicate that…
The New Mainstream Podcast[Podcast] In-Person to Online: Reimagining Qualitative Research During the Pandemic
Across industries, the pandemic has radically altered the way we conduct business and communicate. Market research is no exception, with social distancing…
The New Mainstream Podcast[Podcast] Bilingual, Bicultural Children Shape Hispanic Purchase Decisions and Brand Advocacy
Bilingual and bicultural Latino Americans often serve as “digital sherpas,” or guides, for foreign-born family members who have yet to master the American…