Shows / The New Mainstream Podcast
The New Mainstream Podcast
The New Mainstream podcast features real conversations about the cultural nuances impacting multicultural communities in the U.S. and its influence on brand marketing and the importance of DEI in strategic marketing conversations.
Episodes
- The New Mainstream Podcast
AI May Be Reproducing Historical Inequalities with Tim Turner
Being data-driven doesn't mean being bias-free. In a recent episode of The New Mainstream Podcast, ThinkNow Co-Founder and host Mario Carrasco spoke with Tim…
- The New Mainstream Podcast
In the Age of AI, Human Ingenuity Matters More Than Ever with Ann Poulose
Ann Poulose of Epsilon explores cultural complexity, media fragmentation, artificial intelligence, and the human connections reshaping marketing. In a new…
- The New Mainstream Podcast
Why Culture Beats Demographics with Matt Lawler
In a recent conversation on The New Mainstream Podcast, ThinkNow Co-Founder Mario Carrasco sat down with Matt Lawler, VP of Data & Insights, Global…
- The New Mainstream Podcast
$5.3 Trillion in Healthcare. Are We Getting Enough Back? with Aaron Fields
The United States spent $5.3 trillion on healthcare in 2024, approximately $15,474 per person. Healthcare spending represented nearly 18% of the entire U.S…
- The New Mainstream Podcast
You Can't Reach “The Latino Consumer” Because There Isn't Just One with Alejandra Soto
This is part of what Alejandra Soto, Director of Latino Communications at Planned Parenthood, shared with Mario Carrasco in the latest episode of The New…
- The New Mainstream Podcast
AI and Why Human Curiosity Still Wins with Vera Chien
AI and Why Human Curiosity Still Wins Artificial intelligence is transforming the market research industry at an unprecedented pace. From survey analysis to…
- The New Mainstream Podcast
Purpose-Driven Brands Are Selling More. Here’s Why with Neil Callanan
In an increasingly polarized environment, brands are facing growing pressure to define what they stand for culturally and how they position themselves on…
- The New Mainstream Podcast
Understanding the current moment in multicultural marketing with Ingrid Otero
In the latest episode of The New Mainstream, Mario Xavier Carrasco sits down with Ingrid Otero, President and CEO of Casanova McCann, to discuss how…
- The New Mainstream Podcast
The Rise of Agentic AI: What It Means for Consumer Behavior and Trust with Michael Nevski
As artificial intelligence continues to evolve, the conversation is shifting from what AI can generate to what it can do. In the latest episode of The New…
- The New Mainstream Podcast
The Future of American Soccer: Culture, Pathways, and the Rise of Black Fandom with Patrick Rose
In the latest episode of The New Mainstream podcast, we sit down with Patrick Rose, leader of Black Star and cultural marketing at For Soccer, to examine a…
- The New Mainstream Podcast
The NFL’s Bad Bunny Bet: Culture, Risk, and Why Brands Played It Safe with Michelle O’Grady
The reflections in this article are drawn from the latest episode of The New Mainstream podcast, featuring Michelle O’Grady, Founder and CEO of Team Friday. In…
- The New Mainstream Podcast
Personal Branding in a Noisy World with Jim Blair
In the latest episode of the ThinkNow podcast, we sat down with Jim Blair, the Assistant Dean Chair of the Faculty and Associate Professor of Marketing at…
- The New Mainstream Podcast
Representation, Culture, and Power in the Marketing Ecosystem with Arnetta Whiteside
For years, multicultural marketing was treated as an add on. Something layered onto a broader strategy. But in a country where diversity is now the engine of…
- The New Mainstream Podcast
From Insights to Real Impact: When Research Becomes Patient Advocacy with Carlos Guerrero Anderson
In this episode of the podcast, Mario Carrasco sits down with Carlos Guerrero Anderson, a strategic insights leader whose career spans entrepreneurship…
- The New Mainstream Podcast
Rethinking Gen Z: Why Culture, Not Language, Is the New Core of Multicultural Marketing, with Oscar Padilla
As brands navigate a fast-changing consumer landscape, one truth has become impossible to ignore: Gen Z is rewriting every rule of multicultural marketing. For…
- The New Mainstream Podcast
Empathy in Action: How Cultural Insight Drives Better Products with Agustin Hernandez
Innovation doesn’t happen in isolation. It starts with people who build intentional systems to understand human behavior. Data and technology may power today’s…
- The New Mainstream Podcast
From Signals to Strategy: How Foresight Turns Human Insight into Future Innovation with Jay Hasbrouck
Foresight is more than predicting what’s next. It’s identifying early signals and linking them to the human behaviors driving change. By studying how people…
- The New Mainstream Podcast
Bridging Culture and Commerce in Multicultural Marketing with Liz Pedraza
Walk through any major city in the U.S. and you’ll see it. Consumer demographics are shifting. From local shops to national brands, multicultural communities…
- The New Mainstream Podcast
Advancing Health Equity Through Authentic Storytelling in Multicultural Marketing with Nikki Hopewell
Storytelling has long been recognized as a powerful way to bridge differences and build empathy across communities. To advance health equity, stories that…
- The New Mainstream Podcast
Building Responsible AI With Innovation, Ethics and Inclusion with Norman Valdez
Artificial intelligence (AI) is rapidly reshaping society, but with its transformative power comes pressing ethical, cultural, and social questions. The…
- The New Mainstream Podcast
Trust, Tech, and the New Financial Playbook: Navigating the Generational Divide with Aijaz Hussain Shaik
Money habits aren’t formed in a vacuum. They’re shaped by the crises we live through, the culture we’re raised in, and the tools we trust to manage our future…
- The New Mainstream Podcast
How Inclusive Workplaces Turn Military Experience into Business Advantage with Ari Friedman
Veterans are undoubtedly our nation’s heroes. They bring with them a set of skills honed through years of service, skills that, if clearly communicated, can…
- The New Mainstream Podcast
Why Internal Messaging Fails and How Inclusive Communication Fixes It with Jenna Marston
As the workforce becomes increasingly diverse—not just in terms of race and ethnicity, but also in education, language, and lived experiences—brands must…
- The New Mainstream Podcast
What Brands Get Wrong About the New America, Navigating Cultural Nuance with Julia Glidden & Ruth Moss
People make assumptions. While that may seem like a common character flaw, it can have serious implications on brand perception. When marketers rely on…
- The New Mainstream Podcast
Latino Entrepreneurs, Mexico, and the Market Opportunity Brands Can’t Ignore with Israel Serna
For many entrepreneurs, success isn’t just about top-line growth. It’s seizing opportunities to break barriers and shape their identities as cultural and…
- The New Mainstream Podcast
Speaking Their Language: The ROI of Inclusive Marketing with Crystal Marie McDaniels
Inclusive marketing isn't just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences…
- The New Mainstream Podcast
Inside the Science of Building Brand Trust Through Storytelling with Kate Smiley
Trust is at the heart of effective communication today, particularly when it comes to science and healthcare. In a time when mistrust of institutions is…
- The New Mainstream Podcast
What Latin Music’s Global Rise Teaches Us About Culture, Consumers, and the Future of Marketing with Jose Abreu
Latin music is no longer a niche. It’s a global phenomenon reshaping how brands navigate an increasingly digital and culturally diverse landscape. Streaming…
- The New Mainstream Podcast
Language Out, Culture In: Reframing Multicultural Marketing with Randy Gudiel
Despite America’s growing diversity, multicultural marketing continues to face persistent underinvestment andinconsistency. While Black and Latino consumers…
- The New Mainstream Podcast
Multicultural Marketing Isn’t Optional, It’s a Business Imperative with Hernan Tagliani
Despite the U.S. being home to the second-largest Spanish-speaking population in the world, investment in multicultural marketing, particularly Hispanic…
- The New Mainstream Podcast
The Role of Race in Consumer Behavior and Inclusive Markets with Sonya A. Grier
Despite the headlines, rollbacks, and legal battles, the conversation around race has never been more crucial for marketers and businesses. While diversity and…
- The New Mainstream Podcast
The Power of Authenticity in Creator and Influencer Marketing Strategies with Gabe Mederos
Influencer marketing has evolved into a powerful strategy for brands looking to engage diverse audiences. Influencers leverage their broad reach to drive…
- The New Mainstream Podcast
How Authenticity Drives Business Growth in Hyper-Aware Markets with Maribel Lara
The transition from working in large companies to owning a startup is a journey of both challenge and opportunity. For many entrepreneurs, it's a chance to…
- The New Mainstream Podcast
Redefining Masculinity: Navigating Identity, Strength, and Change with Whitney Dunlap-Fowler
The perception of masculinity is evolving. Historically, men have been socialized to be providers—strong, confident, and financially successful. However…
- The New Mainstream Podcast
Breaking Systemic Barriers Through Workplace Reform and Entrepreneurship
It has been widely reported that the advertising industry faces critical challenges, particularly around diversity, equity, and inclusion (DE&I) in the…
- The New Mainstream Podcast
Cultivating Customer Loyalty Through Relationship Design with Cairo Marsh
In today’s fast-paced world, consumers face a constant stream of messages, making it increasingly difficult for brands to stand out and for customers to…
- The New Mainstream Podcast
From TV to Twitch: Navigating the Evolving Media Landscape with Marcela Doria
The transformation from traditional media to digital streaming has fundamentally shifted how companies connect with consumers across the U.S. and Latin…
- The New Mainstream Podcast
How Diverse Creators Are Evolving from the Margin to Mainstream with Flavio Morales
The entertainment industry is at an exciting crossroads, with increasing diversity in programming and more creators establishing their own content studios…
- The New Mainstream Podcast
Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media with Robert Vélez
The way we consume media has completely changed. Today, marketers need to be savvy in their understanding of how different audiences behave and what they are…
- The New Mainstream Podcast
From Impact to ROI: Exploring the Link Between DEI and Business Results with Kimberly Ayers Shariff
McKinsey's fourth report in its series on the business case for diversity reinforces the idea that companies that invest in diversity, equity, and inclusion…
- The New Mainstream Podcast
AI and the Evolving Market Research Landscape with Dan Comenduley
The pandemic didn't create new consumer trends but significantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people…
- The New Mainstream Podcast
The Enduring Importance of Inclusive Marketing in a DEI Adverse World with Devoreaux Walton
Despite gaining significant momentum in 2020 following a surge in social justice awareness, diversity, equity and inclusion (DEI) has faced recent backlash…
The New Mainstream PodcastThe Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom…
The New Mainstream PodcastHow Inclusive Design is Impacting the Future of Work with Ryan Anderson
Younger generations of workers have fully embraced the "work from anywhere" concept, prompting employers to rethink conventional methods. With the rise of…
The New Mainstream PodcastMarketing in a Multicultural World: From Niche to Core with Glory Alcántara
Marketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing was considered a…
The New Mainstream PodcastMulticultural Marketing: Bridging the Gap with Contextual Technology with Tony Gonzalez
The marketing landscape is evolving, driven by the rapidly changing demographics in the U.S. Today's consumers are culturally diverse, tech-savvy, and vocal…
The New Mainstream PodcastAuthenticity Matters: Why Market Research Needs Diversity to Connect with Black Consumers with Dawn V. Carr
Black Americans, comprising about 14% of the U.S. population, wield significant economic influence, with buying power surpassing $1.5 trillion. Their cultural…
The New Mainstream PodcastRevealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz
Whether refreshing an existing brand or launching a new one, the fundamentals remain the same— understanding the "why" behind your brand is critical to its…
The New Mainstream PodcastIs Market Research Poised for Sustainable Growth in the AI Era? with Michael Nevski
Effective market research goes beyond understanding trends to identifying opportunities in the market. But many companies struggle to translate data insights…
The New Mainstream PodcastDiverse Teams Can Transform Market Research: Authentic Insights Ahead with Kai Fuentes
Diversity isn't just about optics. Today’s consumers prioritize authenticity and base their purchase decisions on how brands show up. But authenticity does not…
The New Mainstream PodcastBridging Cultures, Elevating Wellness: The Future of Multicultural Marketing with Will Campbell
Today's consumers are confidently embracing their authentic identities, and forward-thinking brands are following suit. Inclusive beauty giants like Ulta…
The New Mainstream PodcastRevolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans with Jesus Chavez
In the dynamic landscape of sports fandom, one demographic stands out for its potential to reshape the future: young bilingual Latino fans. These individuals…
The New Mainstream PodcastCan the Insights Industry See Itself Clearly? with Ali Henriques
As Women's History Month approaches each year, the remarkable strides women have made in business become increasingly clear. However, despite these…
The New Mainstream PodcastSuma Wealth: Empowering Financial Inclusion Among Latinos with Insight and Humor with Beatriz Acevedo
The evolution of financial technology, commonly referred to as 'fintech,' has undergone a remarkable surge in recent years, empowering consumers to conduct…
The New Mainstream PodcastOvercoming the Limits of Multicultural Marketing with Javier Farfan
While diversity and inclusion have recently come under fire in several industries, the expectation consumers set in 2020 for brands to be more inclusive…
The New Mainstream PodcastInclusive Farm Bill Advocacy: Advancing Food Justice for All with Christina Wong
Soaring interest rates on borrowing and sharp increases in food prices have become harsh realities for many Americans. While there is speculation about…
The New Mainstream PodcastDEI: The Secret to Building High-Performing Inclusive Workplaces with Maria Morukian
Consumers are demanding more from brands when it comes to diversity, equity and inclusion. They are tired of the social polarization surrounding DEI and how…
The New Mainstream PodcastHow Fintech is Changing the Way Gen Z Manages Money with Lilah Raynor
Americans are feeling the pinch in their wallets, with fears of a government shutdown looming and prices for everyday goods and services rising. Consumers have…
The New Mainstream PodcastEmbracing Natural Curls: The Rise of the Natural Hair Market with Stephanie LaFlora
Over 60% of the population has curly hair, but not everyone loves their curly locks. Cultural norms in the U.S. tend to equate attractiveness and…
The New Mainstream PodcastHow Market Research Can Help Brands Connect with Black Consumers with Pepper Miller
Mainstream media often focuses on the economic and racial disparities that plague Black communities, and brands misunderstand and misrepresent Black Americans…