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Personal Branding in a Noisy World with Jim Blair

In the latest episode of the ThinkNow podcast, we sat down with Jim Blair, the Assistant Dean Chair of the Faculty and Associate Professor of Marketing at Eastern Kentucky University, to unpack one of the most talked‑about (and often misunderstood) topics in marketing and leadership today: personal branding.

In a world where everyone has a platform, Jim challenges the idea that personal branding is about self‑promotion or perfectly curated personas. Instead, he reframes it as something far more strategic, human, andsustainable, especially for leaders, researchers, and professionals navigating…

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