Latest / The New Mainstream Podcast
The Role of Race in Consumer Behavior and Inclusive Markets with Sonya A. Grier
Despite the headlines, rollbacks, and legal battles, the conversation around race has never been more crucial for marketers and businesses. While diversity and inclusion (D&I) often dominate discussions, doing so serves only as adistraction from the broader concerns surrounding the racial dynamics embedded in our society. The issues of race aren’t simply about diversity. They are structural and historical and are tethered to the fabric of consumer behavior.
Race has been a determining factor in shaping how consumers experience various markets, from grocery stores to hospitals. It’s not enough…
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