Latest / The New Mainstream Podcast
Understanding the current moment in multicultural marketing with Ingrid Otero
In the latest episode of The New Mainstream, Mario Xavier Carrasco sits down with Ingrid Otero, President and CEO of Casanova McCann, to discuss how multicultural marketing is evolving and what is shaping brand decision making today.
The conversation offers a grounded perspective on the forces influencing the industry.
A landscape shaped by strategic adjustments
In recent months, several brands have reduced the visibility of their multicultural initiatives. This shift reflects budget scrutiny, internal alignment, and the need to justify investment across organizations.
At the same time…
The skinny
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