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You Can't Reach “The Latino Consumer” Because There Isn't Just One with Alejandra Soto
This is part of what Alejandra Soto, Director of Latino Communications at Planned Parenthood, shared with Mario Carrasco in the latest episode of The New Mainstream Podcast: understanding Latino audiences requires much morethan speaking their language.
“Latino consumers” may seem like a clearly defined audience. In reality, it includes people with very different identities, experiences, generations, languages, and cultural contexts.
And that difference matters.
A recent immigrant who is predominantly Spanish-speaking, a second-generation bilingual consumer, and a fourth-generation Latino who…
The skinny
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