What Brands Get Wrong About the New America, Navigating Cultural Nuance with Julia Glidden & Ruth Moss

The New Mainstream Podcast · Jul 17, 2025 · 42m

People make assumptions. While that may seem like a common character flaw, it can have serious implications on brand perception. When marketers rely on outdated stereotypes and beliefs about the American public, they are ignoring the complex reality in which consumers live. Today’s consumer is far more nuanced than the binary labels imposed upon them, e.g., Democrat vs. Republican. Clinging to binaryframeworks in a rapidly shifting cultural and political landscape leaves brands vulnerable to costly missteps.

To avoid pitfalls, brands must do the work upfront. Trust in traditional institutions…