Latest / The New Mainstream Podcast
AI and the Evolving Market Research Landscape with Dan Comenduley
The pandemic didn't create new consumer trends but significantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people change, societies evolve and cultures shift. Consequently, researchers must stay adaptable, embracing new methods and technologies like artificial intelligence (AI). AI enables innovations like automating tasks, personalizing experiences and enhancing data through synthetic samples, which closely mimic human responses. However, AI should complement, not replace, human connection.
One effective way to cultivate this human connection is…
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