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The NFL’s Bad Bunny Bet: Culture, Risk, and Why Brands Played It Safe with Michelle O’Grady
The reflections in this article are drawn from the latest episode of The New Mainstream podcast, featuring Michelle O’Grady, Founder and CEO of Team Friday. In the conversation, we explored what the Super Bowl halftime show revealed about culture, risk, and the widening gap between where audiences are and where many brands still feel comfortable operating.
Super Bowl LX was not just a sporting moment. It was a cultural one. While the NFL rolled out multimillion dollar ads and brands leaned into the safety of familiar formulas, the performance that captured global attention was not a 30 second…
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