Latest / The New Mainstream Podcast
Representation, Culture, and Power in the Marketing Ecosystem with Arnetta Whiteside
For years, multicultural marketing was treated as an add on. Something layered onto a broader strategy. But in a country where diversity is now the engine of growth, that approach is no longer enough.
In this episode of The New Mainstream Podcast, Mario Carrasco speaks with Arnetta Whiteside, SVP, Multicultural Consulting, Publicis Media at Publicis Groupe, about how brands must rethink culture, representation, and who truly holds power in the marketing ecosystem.
The conversation closely aligns with ThinkNow’s The World in One City initiative, which positions Los Angeles as the place where…
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