America Goes Multicultural, Get Ready For The New Norm

The New Mainstream Podcast · Nov 17, 2021 · 41m

In port cities like Miami and New York, it’s common for people of Latin American or Spanish descent to identify with their countries of origin. However, the term "Hispanic” becomes more prevalent the further inland you go, as immigrant communities assimilate to the American way of life defined by labels. The label “Hispanic” represents a diverse mix of cultures, traditions, and ideals that define this young consumer group wielding its purchasing power in support of culturally sensitive brands. But it's not just Hispanics. American consumers are a collective of labels, from race to ethnicity…