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Easy Solves, The Wrong Approach To D&I with Whitney Dunlap Fowler & Shazia Ginai
People want easy solves. It’s not uncommon for companies and brands to retain the services of an expert in multicultural marketing or diversity and inclusion to be told what to do rather than coming to the table with what they want to do. You have to set the intention. While you may not know how to get there, doing the soul searching needed to uncover the vulnerabilities within your organization is a step in the right direction toward developing a more inclusive culture that impacts how you work, how you hire, and how you market.
Ironically, marketers turn to market research to give them…
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