Using Sensory Research, Social Media, and Search To Explore Cultural Shifts

The New Mainstream Podcast · Sep 8, 2021 · 37m

Cultural conversations thrive at the intersection of social media and search. Some consumers use social media to engage in external dialogue in the “public square” of society. While others look to validate their points of view without public scrutiny by typing inquiries into search. Collectively, these shared experiences provide a window into factors driving cultural shifts that impact consumer behavior and, ultimately, purchase decisions. When consumers share their experiences online or inquire online through search, marketers often make assumptions based on that online behavior but neglect…