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Multi-Hyphenated Creator Economy Disrupts Influencer Marketing 1.0 with Donnelle Branche
From Coachella to Taco Bell, creators are monetizing their crafts to bridge the gap between consumers and brands. Powered by social platforms like TikTok, Instagram, and Twitch, the influencer market for branded and platform deals is projected to reach $28 billion by 2026. And the models keep changing. Hashtag sponsored posts – influencer marketing 1.0 - represents where we’ve been. Brands are now leveraging the creator economy in new ways, paying them for their insights into what’s trending and developing that content to post to the brands’ platforms instead of the influencers’ news feeds…
The skinny
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