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Challenging Gender Stereotypes, Showing Greater Empathy with Lauren Triplett
After taking a Behavioral Economics class at Florida State University, Lauren Triplett knew she had found her passion. Marketing bridges the gap between brands and consumers by helping marketers understand why people do what they do and purchase what they purchase. Lauren found this fascinating and spent the next few years building her expertise, including starting her own digital marketing agency and working for less to gain experience.
Fast forward a few years, amid a global pandemic, Lauren landed a job at one of the most beloved brands in the world, Mattel.
As Associate Marketing Manager…
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