Shows / Performance Marketing Unlocked
Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW…
Episodes
Performance Marketing UnlockedWhy brands' blind faith in black-boxes can't go on
Meta is the latest tech giant facing allegations of foul-play with regard to its reporting of advertising performance, specifically that it inflated the ROAS…
Performance Marketing UnlockedHow to survive in a zero-click search world
AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a…
Performance Marketing UnlockedAre billion dollar 'AI whizz-kids' the future?
The AI arms race is here and big tech platforms such as Meta are prepared to invest billions of dollars into the personnel engineering the technology. On this…
Performance Marketing UnlockedWhy has Amazon abandoned Google Shopping ads?
Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right? On this episode of the Performance Marketing Unlocked podcast, PMW's…
Performance Marketing UnlockedAre you falling for the ROAS illusion?
Return on adspend (ROAS) has long been touted as the holy grail of metrics for advertising campaigns, but is it still a true barometer for a brand's success?…
Performance Marketing UnlockedIntroducing marketers' most valuable metric
Attention has quickly gone from an immeasurable advertising pipe-dream to a leading metric compatible with emerging channels such as connected TV, digital…
Performance Marketing UnlockedCMOs and CEOs are growing further apart – why?
Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a…
Performance Marketing UnlockedHas Cannes 2025 been a success?
Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of…
Performance Marketing UnlockedFrom clicks to context: The evolving world of programmatic advertising
How did programmatic go from misunderstood tech jargon to a foundational piece of modern media strategy, and why are younger marketers so drawn to it? In this…
Performance Marketing UnlockedHow Reddit keeps its platform safe for brands
Is social media a safe space for brands? Despite some recent news coverage, the data suggests that it may well be – especially if you invest in the right…
Performance Marketing UnlockedGrowing up in the age of social media: The new rules of influence and engagement
How has growing up online shaped the next generation of marketers—and how are they rewriting the rules of social media and influencer strategy? In this…
Performance Marketing UnlockedThe emerging channels thriving beyond walled gardens
With some marketers pressing pause on their plans to move beyond third-party cookies, others are ramping up plans for a cookieless, ID-less and perhaps…
Performance Marketing UnlockedThe age of optimisation: Who’s winning at performance creative?
How has the approach to performance creative evolved, and what distinct strategies are emerging across different generations in this age of increasing data and…
Performance Marketing UnlockedIs Google's cookie decision in preparation to sell Chrome?
Last month, Google announced it is no longer planning to roll-out a ‘user-choice’ feature allowing users to opt out of being tracked by third-party cookies on…
Performance Marketing UnlockedPaid to perform: How are generations shaping the future of PPC and paid media?
How has PPC and paid media evolved—and what skills do marketers need to thrive in an era of automation, AI, and emerging platforms? In this episode, PMW’s News…
Performance Marketing UnlockedHow brands can fix their partnerships with creators
UK digital adspend is set to surpass £30bn in 2025 and the creator economy is now worth over £18bn globally, however, brands are failing to get the most out of…
Performance Marketing UnlockedThe data gap: How are different generations shaping digital marketing?
What does a truly modern, data-led marketing strategy look like in a post-cookie, AI-powered world? In this episode, PMW’s News Reporter Reem Makari speaks…
Performance Marketing UnlockedIs retail media going to collide with social commerce?
Retail media is one of the fastest growing channels in adland, with industries such as finance and travel among the latest joining the party – but will the…
Performance Marketing UnlockedSEO then vs now: Do the old rules still hold up in the AI era?
SEO is a performance channel that has changed rapidly over the years, but are the old rules still relevant in a world that is impacted by AI and social media?…
Performance Marketing UnlockedBeyond the last click: proving incrementality in affiliate marketing
As affiliate marketing evolves, brands need to ensure their programmes drive true incremental value – not just discount-driven sales. But with rising costs and…
Performance Marketing UnlockedIs CTV nothing but a buzzword?
Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? According to two…
Performance Marketing UnlockedHow to scale a global affiliate marketing strategy
On this special episode of the Performance Marketing Unlocked podcast, learn how to build an effective affiliate marketing strategy that can scale globally…
Performance Marketing UnlockedThe lessons all marketers need to learn
Les Binet, Dr Grace Kite, Sophie Miller and Calfreezy are just some of the marketing minds who graced the stage at PMW Unlocked 2025, captivating the thousands…
Performance Marketing UnlockedAn entrepreneur's view of the UK's business landscape
"We don't have much option but to put prices up." Undoubtedly, both the current macro and micro-economic climates will have businesses and consumers tightening…
Performance Marketing UnlockedWhich brands won Super Bowl LIX?
Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad…
Performance Marketing UnlockedNavigating social media in the era of 'free speech'
Social media has changed in recent weeks. Fuelled by the inauguration of US President Donald Trump, TikTok's potential ban in the US and Meta's removal of fact…
Performance Marketing UnlockedWhat does social's growth mean for search?
Google has been the King of Search since 1998 – but for how much longer can it retain the crown? Social platforms like TikTok and Instagram have become popular…
Performance Marketing UnlockedReviewing 2024 and looking ahead to 2025
The year is almost over and you know what that means, it's time to look back on what was and throw out some hot takes for what's ahead. On the final episode of…
Performance Marketing UnlockedCan brand loyalty be measured?
Ongoing customer loyalty is widely agreed as being pivotal to any businesses long-term success, but how to best go about creating it is up for debate. On this…
Performance Marketing UnlockedIs the term 'retail media' already outdated?
Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself…
Performance Marketing UnlockedA Google MD's take on the AI arms race
What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape? On this episode of the Performance Marketing…
Performance Marketing UnlockedAre agencies competing with AI for brands' affection?
Will AI help put an end to the agency vs in-house vs in-house agency debate? On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff…
Performance Marketing UnlockedIs there really freedom of choice in digital advertising?
What media platforms do marketers prefer to spend on? And using what channels? Perhaps more importantly, how do their preferences align with consumers? On this…
Performance Marketing UnlockedGoogle's latest legal woes and influencer marketing's dos and don'ts
Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a…
Performance Marketing UnlockedSpotify reveals how audio ads can drive performance
Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an…
Performance Marketing UnlockedEnsuring your ads appear in the right place at the right time
Maintaining brand safety in advertising is becoming increasingly difficult. From ensuring ads are placed within appropriate contexts to preventing wasted…
Performance Marketing UnlockedThe biggest winners and losers from Google scrapping Chrome's third-party cookie deprecation
Chrome will no longer be deprecating third-party cookies before H1 2025. Announced towards the end of last month, the news sent shockwaves through the…
Performance Marketing UnlockedHow the economy is changing salaries and AI's influence on the marketing workforce
From sifting through over 600 applicants for single executive jobs to trying to find diamonds in the rough to fill junior positions, it's been a difficult 12…
Performance Marketing UnlockedAn AI deep-dive from on the ground at Cannes Lions 2024
PMW's Cannes Lions 2024 podcast miniseries concludes with this special, AI-focused mini-episode featuring Duncan Southgate, Senior Director, Creative and Media…
Performance Marketing UnlockedThat's a wrap! The biggest surprises, lessons and highlights from Cannes Lions 2024
PMW's Cannes Lions 2024 podcast miniseries continues! Recorded on the ground in Cannes, the second edition of PMW's miniseries looks at the festival in review…
Performance Marketing UnlockedCannesdemonium! The hot topics, big innovations and unsung heroes of Cannes Lions 2024
PMW is on the ground at Cannes Lions 2024! Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast…
Performance Marketing UnlockedUnveiling the next big performance channel and answering marketers' burning questions
Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so. This episode of the Performance…
Performance Marketing UnlockedChatGPT can now flirt, Google's new AI tools and what's happening across affiliate and influencer marketing?
Interested in flirting with an AI-powered large language model (LLM)? This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter…
Performance Marketing UnlockedReacting to another cookie deprecation delay and how to generate 'brandformance'
Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late…
Performance Marketing UnlockedMaximising retail media's return and identifying 2024's unmissable marketing opportunities
Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities…
Performance Marketing UnlockedUnpacking AI's increasing influence on e-commerce
With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to…
Performance Marketing UnlockedGoogle joins the MMM game and first Netflix ad buy heats up CTV
In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had…
Performance Marketing UnlockedInterview with Steven Bartlett's Marketing Director and what happened at PMW Unlocked
It's all been building up to this. Last week, the PMW Unlocked event took place, bringing together over 1000 performance marketers for the two-day event in…
Performance Marketing UnlockedLessons of a marketer: from struggling student to 6-figure business
The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox? This…
Performance Marketing UnlockedDMA: how CMOs deal with imposter syndrome
Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs? In this week's…
Performance Marketing UnlockedThe Super Bowl and its advertisers: the CMO pre-game rundown
The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers. At one of the highest CPM's in the industry (between…
Performance Marketing UnlockedRichard Hammond and Dave Murdoch on DriveTribe: the changing faces of cars and marketing
Who'd have thought you'd see Richard Hammond on a performance marketing podcast? The automotive industry – in some ways like marketing – is seeing more change…
Performance Marketing UnlockedHow to be a marketer in 2024: PMW People Awards judges
Is marketing and advertising a creative industry or content factory? Every January we feel that this year will be 'a year of change' but something definitely…
Performance Marketing UnlockedIs 2024 the year of the global trust crisis? Cookies, elections and Elon Musk
Amazon's goldmine of data, two elections, one Elon Musk and no more cookies. The countdown into 2024 brings more questions and change for the marketing…
Performance Marketing UnlockedMarketing has lost its big ideas, will they come back? Christmas episode with John Farrell
'Prompt' is the word of the year for PMW Editor, Robin Langford. In a year that has been upturned by AI and social platforms, marketing has lost its big ideas…
Performance Marketing UnlockedHow Domino's became the 'Netflix of Food'
Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. And it is credit to the powerful personalisation of Netflix. Nick Bamber…
Performance Marketing UnlockedMarketing is one big experiment, Amazon partners with Meta and Snap
How much do we actually make our own decisions? Or are we influenced by people around us? Behavioural science plays a huge role in marketing and Herdify brings…
Performance Marketing UnlockedThe Golden Quarter: what's different this year?
Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook…
Performance Marketing UnlockedBehind TikTok: how the app is convincing its advertisers
TikTok might have convinced its consumer base, but has it convinced brands and advertisers? Still in a challenger position, TikTok is constantly experimenting…
Performance Marketing UnlockedBreaking News: IPA Bellwether predicts shallow recession – the good, the bad and the future of adland
The IPA dropped the Bellwether report for Q3 of 2023 first thing this morning, revealing some surprises to the UK ad industry, including a looming recession…