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Why has Amazon abandoned Google Shopping ads?

Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right?

On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

Why did Amazon disappear from Google Shopping ads? (1:16)

What do the latest AA/WARC and IPA Bellwether figures mean…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.