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An AI deep-dive from on the ground at Cannes Lions 2024
PMW's Cannes Lions 2024 podcast miniseries concludes with this special, AI-focused mini-episode featuring Duncan Southgate, Senior Director, Creative and Media Solutions at Kantar.
Recorded during day two of Cannes Lions Festival of Creativity, the discussion centres around AI – particularly generative AI – and marketers' ever-changing relationship with the technology.
Duncan joins host Joseph Arthur to lift the veil on AI's potential when it comes to measurement, campaign creative, optimisation and more. An expert on data analysis and insight gathering, as well as a Cannes Lions veteran…
The skinny
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