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Is retail media going to collide with social commerce?
Retail media is one of the fastest growing channels in adland, with industries such as finance and travel among the latest joining the party – but will the retail media bubble eventually burst?
On this episode of the Performance Marketing Unlocked podcast, Katrina Smart, VP of Digital Commerce at Mars United Commerce (15:14), uses her decade of experience in digital commerce to inform her take on the future of the channel. Katrina answers questions including 'is retail media on a collision course with socials commerce?', 'how can advertisers measure retail media outcomes accurately?', and…
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