Shows / Performance Marketing Unlocked
Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW…
Episodes
Performance Marketing UnlockedHow brands can win over Gen Alpha
Gen Alpha are plugged in to the digital ecosystem, with their own culture, memes, and language that often make them feels out of reach. On this episode of the…
Performance Marketing UnlockedThe new rules of peak season marketing
Black Friday is starting earlier, shoppers are hunting for value and AI is changing how people discover and buy. So, how can marketers turn peak season into…
Performance Marketing UnlockedHas Apple Declared War on Open Web Advertising?
Apple’s latest adtech crackdown raises big questions for advertisers: is privacy winning, or are walled gardens simply gaining more power? We take a look at…
Performance Marketing UnlockedAre ChatGPT's 'Sponsored Agents' tempting fate?
OpenAI continues to double down on advertising, but are ChatGPT Ads' new 'Sponsored Agents' asking for too much unearned trust? Also in this episode of the…
Performance Marketing UnlockedPersonalisation without compromising privacy
Users want personalisation, but an increasingly challenging targeting landscape – full of signal loss, third-party cookie deprecation, heightened consumer…
Performance Marketing UnlockedHow to fix your attribution problem before it's too late
Attribution appears doomed to a future of fragmentation and guesswork, suffering from a "perfect storm" of disaster... but things might not quite be so dire…
Performance Marketing UnlockedIs Big Tech destroying the open web?
Governments, regulators and competitors are doing what they can to stifle Big Tech's dominance across adland. Yet, key players such as Google, Meta and Amazon…
Performance Marketing UnlockedNavigating the zero-click era: How AI is changing purchase decisions
AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions…
Performance Marketing UnlockedIs YouTube backtracking from TV?
YouTube just changed the rules regarding its view metric, counting views the second a video or Short begins as opposed to after a certain amount of engagement…
Performance Marketing UnlockedDigital dashboards are getting in the way of your growth
Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a…
Performance Marketing UnlockedIs independent measurement under threat?
How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure?…
Performance Marketing UnlockedIs the future of TV advertising about performance or creative?
In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format? On this episode of the…
Performance Marketing UnlockedHow marketers should really feel about the second half of 2026
The latest IPA Bellwether report reveals an optimistic advertising industry continually mired by broader geopolitical turmoil. Marketers want to spend, but are…
Performance Marketing UnlockedReclaiming attribution in the age of AI-fuelled zero click search
AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI…
Performance Marketing UnlockedMarketing to machines: What happens when the consumer is an algorithm?
The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving…
Performance Marketing Unlocked'People are turning away from the everything app': How to avoid mediocrity at scale
The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast…
Performance Marketing UnlockedDigital Disruptors: The future of performance – what actually drives growth?
What is the future of performance? For the final episode of this year’s Digital Disruptors miniseries, we’re looking to the future with Sarah Shum, Paid…
Performance Marketing UnlockedA Cannes Lions Masterclass: Inside the minds of tech and media giants
What happens when you bring the world’s leading minds in AI, entertainment, retail, and tech together at Cannes Lions? You get the ultimate roadmap for the…
Performance Marketing UnlockedDigital Disruptors: Scaling performance beyond the obvious channels
How can you scale performance beyond the obvious channels? For episode 3 of this year’s Digital Disruptors miniseries, Sasha Sadovaia, Product Marketing…
Performance Marketing UnlockedDigital Disruptors: Where data meets creative
Are marketers still stuck in a binary of data and creative? In the second episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Molly…
Performance Marketing UnlockedHow brands can best capture attention during the FIFA World Cup
As the World Cup gets underway, how can performance marketers best leverage the opportunity before them? On this episode of the Performance Marketing Unlocked…
Performance Marketing UnlockedDigital Disruptors: The converging performance stack
Can marketers afford to still be siloed by channel? In the first episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Chanelle…
Performance Marketing UnlockedWhy do so many marketers wants to quit?
Performance marketing is officially at an impasse. Employers are squeezing budgets and reconsidering headcount, while employees are ready to walk away…
Performance Marketing UnlockedHow to end the war between performance and brand
Performance marketers are desperately trying to master ever-changing algorithms in the pursuit of securing attention in an attention-poor economy – but where…
Performance Marketing UnlockedThe brands winning with AI are changing the rules, not the tools
The marketers seeing real results with AI aren’t worrying about implementing the right tech – they’re rethinking how decisions get made, who makes them and…
Performance Marketing UnlockedRebuilding the agency for the algorithmic era
The agency model is facing a perfect storm: in-housing is gutting the middle, independent agencies are winning on agility, and AI is automating the ‘making’…
Performance Marketing UnlockedIs Google bringing back the click?
Zero party has search killed the click. At least, that's the narrative marketers have been sold – but is it true? On this episode of the Performance Marketing…
Performance Marketing UnlockedWill AI be the death of creators?
We’ve entered the ‘synthetic era’ of social media. AI can now try to generate a viral video, clone a creator’s voice, and optimise a hook for the algorithm in…
Performance Marketing UnlockedWill POSSIBLE outshine Cannes and is retail media in trouble?
POSSIBLE Miami is the pretty new thing in the world of advertising events, but is it already becoming a mini-Cannes? On this episode of the Performance…
Performance Marketing UnlockedHave you got a walled garden exit strategy?
Search is becoming increasingly fragmented for users, spread across traditional browsers, largue-language-models (LLMs), social media platforms and more. In…
Performance Marketing UnlockedEvolution or extinction: The holding company reckoning is here
Experts have billed 2026 as 'the year of the independent agency', so what does this mean for the future of holding companies? On this episode of the…
Performance Marketing UnlockedHow to close the AI capability gap
The need for AI-literacy has never been higher among marketers, but how can anyone stay on top of the ever-changing AI-landscape? On this episode of the…
Performance Marketing UnlockedWhat did marketers learn in Q1 2026?
The first quarter of 2026 has come to an end. It was full of expectation, innovation and cautious optimism – but how did it really play out? On this episode of…
Performance Marketing UnlockedDoes the open web have a glass ceiling?
'Big Six' holding companies appears to be quickly losing faith The Trade Desk (TTD). Publicis is no longer recommending the demand side platform to its…
Performance Marketing UnlockedStop chasing clicks and start chasing quality
The advertising industry can't decide how to best optimise the media mix for modern channels and metrics such as AI-powered search and retail media. On this…
Performance Marketing UnlockedIs the funnel officially dead?
The click era is over, prompts will soon equal profit, and creative is now a pivotal part of performance. These are just a snapshot of the takeaways from…
Performance Marketing UnlockedAlgorithm evolution: How LinkedIn stays ahead
LinkedIn is the second most cited domain among large-langauge-models (LLMs). As such, is has become a hub of content discovery and advertising opportunities…
Performance Marketing UnlockedAre marketers prepared for a social media crackdown?
UK Prime Minister Keir Starmer has announced plans to introduce increased social media regulations to protect the wellbeing of vulnerable people, particularly…
Performance Marketing UnlockedIf agentic AI now runs performance, should it go in-house?
AI systems are now allocating budget and optimising media in real time. The operational heavy lifting of performance marketing is increasingly automated. And…
Performance Marketing UnlockedEverything advertisers are ignoring (but shouldn't be) in 2026
The advertising industry loves to talk, and yet, some of the most important topics within the space are often ignored. On this episode of the Performance…
Performance Marketing UnlockedDid Super Bowl LX take the AI wars to another level?
Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking –…
Performance Marketing UnlockedIs in-housing really as valuable as it seems?
The in-housing versus agency debate has become a hot topic within the world of advertising, but does in-housing really deliver in practice? On this episode of…
Performance Marketing UnlockedAffiliate marketing has a PR problem
Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its…
Performance Marketing UnlockedWhy data and AI algorithms need a human compass
In an era built around creating automated efficiency, the ultimate competitive advantage isn't a better algorithm – it’s a deeper understanding of the human…
Performance Marketing UnlockedSurviving in adland's increasingly fragmented media landscape
The Performance Marketing Unlocked podcast is back for another season! PMW's editorial team kick things off with a quickfire round-up of all the biggest…
Performance Marketing UnlockedReviewing 2025 and looking ahead to 2026
PMW's editorial team is back for its annual Christmas Special. A podcast where we reflect on the biggest themes, trends and stories from the year and look…
Performance Marketing UnlockedHow to make privacy a loyalty driver for your brand
Consumers are more concerned about privacy than ever before and yet they are demanding more personalisation from advertisers. How can brands walk this…
Performance Marketing UnlockedIs Black Friday 2025 a litmus test for AI shopping?
The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with…
Performance Marketing UnlockedFixing one of marketing's dirtiest habits
Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day…
Performance Marketing UnlockedAre all of our advertising channels becoming too fragmented?
New data has revealed that retail media adspend is set to surpass $200bn by 2027, but where does this place the channel compared to others such as connected TV…
Performance Marketing UnlockedThe biggest missed marketing opportunities in 2025
Where have marketers missed out in 2025? And more importantly, how can they avoid leaving growth opportunities on the table in 2026 On this episode of the…
Performance Marketing UnlockedAI browsers, Netflix's advertising boom and Apple's privacy warning
AI browsers are here, streaming giants have become ad platforms and tech giant's are warning of being 'forced' to remove privacy regulations – how's that for…
Performance Marketing UnlockedAre you ready for retail media 2.0?
Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power…
Performance Marketing UnlockedRory Sutherland explains everything wrong with performance marketing
Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are…
Performance Marketing UnlockedWhat do ChatGPT's potential ad plans mean for marketers?
With OpenAI officially seeking a 'Growth Paid Marketing Platform Engineer', it appears that ChatGPT becoming an advertising platform is finally upon us. On…
Performance Marketing UnlockedRevealing the metrics that matter this peak season
The final quarter of the year is often a tense time for marketers. Despite the festive atmosphere, many get swept up in quarterly KPIs and a need to please the…
Performance Marketing UnlockedThe winners and losers from Amazon's Netflix partnership
Amazon and Netflix have joined forces with a deal that will soon see Amazon DSP granted access to Netflix’s premium ad inventory, expanding the pool of…
Performance Marketing UnlockedHow CMOs can avoid marketing's greatest pitfalls
Modern marketing is full of challenges, so much so, that leaders in the space often feel as if they are being set up to fail. On this episode of the…
Performance Marketing UnlockedAI, Google, and the future of search
The future of advertising is always uncertain, but with AI innovating at breakneck speed, forecasting what the industry will look like in five years time is…
Performance Marketing UnlockedWill AI help or hinder e-commerce competition with Amazon?
Savvy shoppers recently realised that Amazon's AI shopping assistant Rufus now uses memory signals, signalling the e-commerce giants' continued ambitions to…