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Digital Disruptors: The future of performance – what actually drives growth?
What is the future of performance?
For the final episode of this year’s Digital Disruptors miniseries, we’re looking to the future with Sarah Shum, Paid Performance Director at Brave Bison, Nat Abell, Senior ASO Manager at Yodel Mobile, and Charles Taylor, Senior Marketing Manager at Herdify.
They discuss whether the industry is too obsessed with digital, how audience behaviour is changing, and why data is so important to keeping track of it all.
This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.
All episodes of this four-part miniseries can now be found on your…
The skinny
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