Latest / Performance Marketing Unlocked
Is independent measurement under threat?
How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast?
On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a quick-fire news round-up. The pair discuss all the big headlines from across the marketing landscape you can't afford to miss, from our new Prime Minister's "everyday fixes" to another big adtech acquisition.
This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.
~…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.