Latest / Performance Marketing Unlocked
How brands can win over Gen Alpha
Gen Alpha are plugged in to the digital ecosystem, with their own culture, memes, and language that often make them feels out of reach.
On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee sit down with Kate O'Loughlin, CEO of SuperAwesome, to talk about how brands can win the attention of a generation that doesn't want advertising. Drawing on KitKat's recent 'Take a (scroll) break' campaign, they discuss where these audiences are, what appeals to them, and how you can ensure your brand is 'cool' not 'cringe'.
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The skinny
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