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Are you ready for retail media 2.0?
Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power.
On this episode of the Performance Marketing Unlocked podcast, host Joe sits down with two retail media experts, Ollie Shayer, Senior Director, Global Strategy and Innovation at SMG, and Daniel Knapp, Chief Economist, IAB Europe, to talk about the future of the channel.
Recorded on the ground at Retail Media Summit UK 2025, the respective interviews dive into what the "second phase" of retail media is going to look like, from…
The skinny
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