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Affiliate marketing has a PR problem
Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its ongoing growth, the affiliate space continues to polarise marketers.
On this episode of the Performance Marketing Unlcoked podcast, PMW's Editor Robin Langford joins host Joe to discuss affiliate marketing's latest setback, namely Paypal's ongoing payments scandal surrounding its Honey Browser extension.
The pair detail the story and assess how it underscores the broader challenges affiliate marketing is facing, specifically…
The skinny
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