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Marketing to machines: What happens when the consumer is an algorithm?
The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions.
In this live-panel episode of Performance Marketing Unlocked, Sammy Parker, Brand Partnerships Lead for Calfreezy, and Dimitris Beis, Data & Innovation Strategist at IAB Europe, join PMW's Editor Robin Langford to dive deep into this massive paradigm shift.
This podcast was hosted by PMW's Editor, Robin Langford.
~ Episode breakdown ~
(4:37) Has AI broken…
The skinny
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